Apple CEO Tim Cook is once again teasing the AR future the company has been working on for these past few years. In an interview for a Chinese publication, Cook says he “couldn’t be more excited about the opportunities in the space,” and asks customers to “stay tuned.”
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As Apple readies its mixed reality headset, the AR Glass could be coming late in 2024. According to a note by Haitong Intl Tech Research analyst Jeff Pu seen by 9to5Mac, this device has now entered the design development stage.
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Well known Apple analyst Ming-Chi Kuo, who now works for TF International Securities, believes that Apple’s future growth will depend on the release of Apple Car and AR glasses, in addition to the company’s consistently growing services business.