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Not a joke: iPhone camera accessory throws pixels and keyboard onto iPhone BOOMBOOM POW

We told you last week that musician would soon launch an iPhone accessory, called “”, and now the world has its first look at the product line that transforms the smartphone’s camera into a 14-megapixel powerhouse.

According to the Telegraph, the four models, respectively called “C.4”, “V.4”, “C.5”, and “V.5”, feature interchangeable lenses, such as standard, fish-eye, wide, and zoom, with a built-in flash. An iOS app further enables the hardware to have an Instagram-like experience, with photo editing, filters, and sharing options built-in. Folks will also have access to individual online profiles at

The Black-Eyed Peas frontman said his accessories enhance both the clarity and definition of photographs: “We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.”

The accessories basically fit over the iPhone 4 and iPhone 5 in contemporary and vintage flavors, as seen in the picture gallery below, but they also come with a hefty price tag. The line ranges from £199 (roughly $318 USD) for the modern black model to £299 (roughly $477 USD) for the gold model. The V.4 unit with gold trim and a “Vintage Look”  are the most expensive but boast a slide-out keyboard.

The iPhone 4 versions will launch Dec. 6, while an iPhone 5 version, which bulks the iPhone’s camera with a new sensor and flash, will not ship until 2013.

A gallery is below.