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Captured on Samsung Galaxy S7

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Samsung mimics Apple’s ‘Shot on iPhone’ campaign with ‘Captured on Galaxy S7’

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Samsung may think that running ads mocking Apple was the right thing to do, but it appears it isn’t above copying one of Apple’s most successful ad campaigns.

As CNET noticed, Samsung’s latest video ad – showing off the 4K video recording capabilities of its latest devices – is titled ‘Captured on Samsung Galaxy S7.’ Not quite as catchy as ‘Shot on iPhone,’ admittedly, but clearly inspired by the latter …


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