Chitika

Four 'Chitika' stories October 2012 - October 2014

Chitika: OS X Yosemite adoption rate slightly higher than Mavericks in first week

Mike Beasley Oct 24 2014 - 5:12 pm PT

New numbers released by analytics firm Chitika have revealed that public adoption of OS X Yosemite has been very similar to that of its predecessor, Mavericks. According to the stats, Mavericks achieved an install base of 12.4% in North America in its first week. Yosemite is performing slightly better, coming in at 12.8% in the same period of time.

The last of the “big cat” releases, OS X Mountain Lion, was only at 5.6% during its first week in public release. That could be due to the fact that it was considered an incremental upgrade over Lion and cost $19.99, whereas the two newer versions (especially Yosemite) were much larger releases and were both available for free to all users.

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iOS 8 adoption hits 30% after first weekend of iPhone 6 sales, iPhone 6 usage outpaces 6 Plus

Jordan Kahn Sep 22 2014 - 9:51 am PT

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iPhone-6-adoption

While iOS 8 adoption was lagging behind last year’s release at just 15% before the official launch of the new iPhones on Friday, it’s now hovering at approximately 30% after record first weekend sales for the new iPhones. That stat, which comes from research and analytics firms Fiksu, Mixpanel, Appsee, & Chitika is below the almost 50% of users iOS 7 had this many days into launch last year.

Fiksu and Mixpanel also offered data on iPhone 6 vs iPhone 6 Plus adoption following the first weekend of sales. Both show that iPhone 6 is outpacing iPhone 6 Plus quite significantly after the first few days in customers’ hands, but it’s quite likely that could be due to a much tighter supply of iPhone 6 Plus.
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iOS 7.1 hits nearly 6% adoption in North America during first 24 hours after release

Mike Beasley Mar 11 2014 - 3:40 pm PT

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Following Apple’s launch of iOS 7.1, the first major update to the OS that featured CarPlay, iBeacon imrpovements, and more, mobile analytics firm Chitika has released some numbers regarding the software’s adoption rate. According to the company’s detailed report, the update saw a 5.9% installation rate during its first 24 hours of availability.

The numbers are a little bit BS because obviously a non-zero percentage of users were developers and Apple employees using the 7.1betas. Here are 9to5mac’s numbers for instance.

Screenshot 2014-03-11 19.54.33

The data was collected from “tens of millions” of users in the United States and Canada, though the study doesn’t state the exact sample size. The full version of the report notes that the company typically employs a sample size of around 300 million devices.

That may seem low compared to the ridiculously fast adoption of iOS 7 last year, but Chitika reported similiar numbers for the previous update, iOS 7.0.6, which contained a critical SSL bug fix. Meanwhile, the entire set of 7.x updates has seen slowing growth in recent months, according to Apple…

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iPhone 5 beats Galaxy S III in Web traffic already despite negative Maps app press

Élyse Betters Oct 12 2012 - 10:42 am PT

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Not the best looking pie chart—especially for Samsung.

Apple’s iPhone 5, at just three weeks old, is apparently experiencing more Web traffic than its three-month-old arch nemesis Samsung Galaxy S III.

The latest report from research firm Chitika depicts the iPhone 5 as gobbling up 56 percent of Web traffic volume, compared to the S III’s 44 percent, in just 18 days since it officially released. Chitika attributed the sudden growth to record-breaking sales numbers and 4G speeds:

Record-breaking sales numbers, along with new 4G browsing speeds which encourage data usage, are the most likely explanation for this tremendous growth. This latest shift in the mobile ecosystem is not welcome news for Samsung, which has positioned its device as a direct competitor to the iPhone 5.

Chitika has notably come under fire recently for publishing incorrect information on Google’s local search queries. The firm realized its errors after reading an article by SearchEngineLand. While today’s Web traffic report is significant—yet sudden— for Apple, lets hope Chitika has straightened out its metrics for analyzing Web data.

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