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Greenpeace gives Apple two thumbs up, well—one thumb up

In a post titled “Apple’s clean energy plans still cloudy despite coal-free pledge,” Greenpeace praised Apple on its blog for significantly improving clean energy policies, but the environmental organization still gave the company low scores for its energy choices.

A new Greenpeace International analysis released today, and it claims—despite Apple’s commitment to make its data centres coal-free and 100-percent renewable energy operated—the folks in Cupertino still lack “a plan that outlines a realistic path to eliminate its reliance on coal to power its iCloud.”

Check it out (PDF): Greenpeace Report — A Clean Energy Road Map for Apple


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Greenpeace says iCloud powered with ‘dirty coal energy’

Despite Apple currently constructing one of the nation’s largest solar arrays and expanding its North Carolina data centers, Greenpeace just released its “How Clean is Your Cloud” report claiming Apple, Amazon, and Microsoft “are powering their growing 21st-century clouds with dirty, 19th-century coal energy.” The organization is urging consumers to read the 50-page report and then contact the companies mentioned to convince them to change their approach when it comes to powering the cloud.

“If Apple is really interested in having the “high percentage” of renewable energy it claims to want for the iCloud, it will have to look beyond the initial steps for on-site generation and use its tremendous cash reserves to invest in or purchase renewable energy and also to put pressure on Duke Energy to to provide cleaner energy”

Apple issued a statement to various media outlets today in response (via NPR):

“Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60 percent of that power on-site from renewable sources including a solar farm and fuel cell installation which will each be the largest of their kind in the country,” said Kristin Huguet, an Apple spokesperson. “We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100 percent renewable energy.”

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