Free content begins showing up in Apple Store iOS app amid sales push
Two weeks ago, we reported that Apple would update its Apple Store iOS app with the ability to receive free content. The app was updated a couple of weeks ago to lay the groundwork for this feature, and now free content has begun appearing. The first paid app (normally $0.99) for free is Color Zen, and Apple will provide either a new app, piece of iTunes media content, or iBook each week.
The functionality works both in Apple Stores and actually if you are not in a store. A user just needs to pull up a store inside of the app’s store panel (see image above). When you click the free content option, you are taking to a screen to finalize your download.
We previously reported that Apple Store employees are instructed to install this application on a new iOS Device during Personal Setup (After a purchase). At an internal event in San Francisco last month, Tim Cook revealed that only a small percentage of Apple customers are aware of the app, but Cook wants to use the app as an element of his plan to boost iPhone sales in his stores.