Counterpoint Research published a new report today on the “blended bill of materials,” or BoM, cost for Apple’s iPhone 15 Pro Max. This report reveals how much it costs Apple to make each iPhone unit, and according to it, this year’s high-end model costs Apple 8% more than the iPhone 14 Pro Max.
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After Counterpoint Research revealed that the iPhone 13 continues to dominate as the global best-selling smartphone in April, the company has now shared new data that shows that Apple takes 62% of the premium market in the first quarter of 2022.
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We learned this week that Apple shipped 74.8 million iPhones globally during the recent holiday quarter, which is just slightly up from the 74.4 million shipped during the same quarter the year prior and just under the 75 million that analysts expected.
Today Strategy Analytics has released new data showing how Apple’s last two years of shipments compare to competitors like Samsung and Huawei. The data also breaks down how Apple’s global smartphone marketshare stacks up to those same competitors.