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Creative Selection

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‘Creative Selection’ book available now: the creation of the iPhone keyboard, Apple’s design process, and demoing to Steve Jobs

Written by the creator of the original iPhone keyboard, Creative Selection is available now (Amazon, iBooks) and explores Apple’s software development process for the iPhone, iPad and more.

Written by the engineer that made the original iPhone keyboard, this is my favourite book focused on the ‘modern’ Apple era. It covers Apple’s decision-making strategy under Steve Jobs, what it is like to demo for the man himself, a deep dive into how the iPhone keyboard came to be, and much more in between. Read on for my review of some of the book’s best bits.