Skip to main content

Cumulus Media

See All Stories

Report: Apple planning to introduce locally targeted ads, additional non-music content to iTunes Radio


(Image via Apple)

According to a new report from The Information, Apple is planning to offer “locally targeted advertising” to users through its iTunes Radio platform sometime this year. The report also says Apple is planning on working with “broadcast radio stations” to increase the amount of content it offers on the platform. This additional content would focus on non-music offerings that would further expand Apple’s content streaming platform. Earlier this week, 9to5Mac reported that Apple is planning to introduce several local NPR stations as well as sports content from ESPN to iTunes Radio… Expand

Apple hires real-world radio executive for iTunes Radio, working on ad sales

Screen Shot 2013-12-10 at 14.14.42

Via AdAge, Apple has hired Michael Pallad for its iTunes Radio team. Pallad’s LinkedIn confirms the report, citing Apple iTunes as his current occupation.


AdAge says that Pallad joined Apple about a week ago and is in charge of international iTunes Radio sales. Pallad comes from Cumulus Media, a real-world radio organisation, as their Executive Vice President of Sales. As Apple’s initial round of iAd campaigns for iTunes Radios run out at the end of the year, it seems Apple needed someone versed in radio advertising sales to help setup its deals for 2014.