Just as several rumors suggested, T-Mobile has announced a new anytime upgrade plan at its press event today. ‘Jump’ will allow for customers to upgrade their phone more often than once every two years for an extra $10 a month every month. The plan will allow customers to trade-in their existing devices for a new one at the same or lower price. After a six month waiting period, customers will be able to upgrade their phone twice every year. The club will kick off on July 14th.
JUMP! from T-Mobile is designed to provide customers with total protection for one of their prized possessions: their smartphones. It offers the freedom to upgrade to a new device more affordably and protects against malfunction, damage, loss or theft — all for just $10 per month, per phone (plus taxes and fees). That’s just $2 more than most customers have been paying for handset protection alone.
“This is one of those things that annoys customers so much,” CEO John Legere said.