Apple is continuing to build its arsenal of original content. Deadline reports this evening that Apple has won world rights to a new documentary called “Songwriter” that highlights the life and career of singer-songwriter Ed Sheeran…
After launching Beats 1 with an interview featuring Eminem, Zane Lowe followed up yesterday by interviewing singer/songwriter Ed Sheeran. If you missed the live interview, though, it has now been added to the Beats 1 YouTube channel. Unfortunately, it’s audio-only at this point, although Zane did share a video clip on his Instagram so it seems likely that a video version is coming soon.
After bringing the iTunes Festival to the US earlier this year at Austin SXSW, Apple’s annual music event in London kicking off next week has been the focus of much of the company’s attention recently. Earlier this week, Apple’s newly acquired Beats Music began promoting the iTunes Festival with a contest within the app to attend the festival.
Apple will also use its retail stores to further promote the event with iTunes Festival Pins to be worn by retail employees to “spark conversation about the event,” according to an internal document obtained by 9to5Mac. Retail employees will also receive iTunes Festival wristbands and redemption codes for music. Select Apple Stores will also host “music-related events” with local artists, according to the document.
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Apple has once again updated the lineup for its upcoming iTunes Festival in London, adding several new musical artists to the schedule, including Mary J. Blige, deadmau5, Tony Bennett, and Ed Sheeran. The addition of 19 more acts brings the current announced total to 40, with another 20+ still to be announced.
The complete list of artists added tonight is below:
[youtube http://www.youtube.com/watch?v=xLl8-eJfVME?rel=0]
Smule, one of the early high-profile developers for Apple’s App Store, has launched a new app to follow-up on its taste for music software. The company, today, launched a new free game called “Guitar!” The app sources music from its own with the company’s “Sing!” karaoke app, and this new guitar app works as a virtual guitar for the iPhone’s display. As you improve in your gaming skills, your awarded points will increase in the game.