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Video: Ford executive is optimistic on Apple Car rumors: ‘I think Apple can do it’

Ford is expanding its SYNC® connectivity system, adding Apple CarPlay, giving iPhone users access to Maps, Messages, Phone and Music through Siri voice control or touch screen. In North America, Ford is making Apple CarPlay available on all 2017 vehicles equipped with SYNC 3, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with SYNC 3 will have an opportunity to upgrade later in the year.

Rumors of Apple Car (codename ‘Project Titan’) continue to swirl and there’s plenty time left for Apple to solidify or change its plans, given the expected launch of the new automobile is still five years away. However, that isn’t stopping car company executives weighing in on the rumors. Whilst GM execs diss the idea of Apple investing in an electric car as a ‘gigantic money pit’, an executive from Ford seems enthused by the prospect. In an interview with Trusted Reviews,  Don Butler, Executive Director for Ford Connected Vehicles, said that they welcome competition and thinks technology companies can pull it off.

“We welcome others joining. We welcome the activity that’s in the space. We think it’s exciting. It’s actually changed that we are embracing,” said Butler, speaking to TrustedReviews at the CES 2016 tradeshow in Las Vegas. “So I think Apple can do it. I think Google can do it.”

Watch the full interview in the video after the break …


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Icahn pumps AAPL stock w/ predictions of Apple HDTVs, electric vehicle batteries

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High-profile investor and AAPL shareholder Carl Icahn has published yet another open letter to Apple CEO Tim Cook, this time giving his thoughts on new product categories that he expects Apple to enter alongside his usual advice for the company on share repurchases, valuation, and more.

As for his product predictions, Icahn highlights two new big categories, both of which have been reported in detail and rumored for the last year, including TV and electric vehicles. Icahn thinks Apple will release full-fledged UHD TV sets sometime next year…


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BMW denies Apple Car collaboration, but report hints i3 electric car could get Apple OS

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BMW has denied a report in the German car magazine that it is developing or building a car for Apple, but not responded to a claim suggesting that Apple may be developing an ‘operating system’ for its i3 electric car.

Auto Motor Sport claimed that Apple was in discussion with BMW about the possibility of developing an electric car based on the BMW i3, following numerous reports that the Cupertino company plans to develop an Apple Car. However, Reuters reported shortly afterwards that BMW had denied this.

German carmaker BMW said on Thursday its talks with technology giant Apple did not involve developing or building a car, denying a German magazine report.

BMW did confirm that it was holding “regular talks” with Apple on “topics like connected vehicles,” offering no comment on the idea that Apple may be working on an ‘operating system’ for the car … 
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Nissan, Volkswagen & Daimler execs respond to Apple Car reports

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It was only a matter of time before executives from various automakers responded to news that Apple is looking into developing its own electric vehicle. The first responses come from CEOs of Volkswagen, Daimler and Nissan during interviews at Mobile World Congress in Barcelona and the Geneva car show this week.
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Apple’s electric car plans

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It looks like Apple is working on an electric, possibly autonomous automobile. Numerous publications have reported that Apple CEO Tim Cook started the project about a year ago, which followed a M&A meeting with Tesla’s Elon Musk in the Spring of 2013.

We must remember that Apple has many R&D projects and “says no a thousand times for every yes” and of course even if the car project does happen, any type of product is many years off (barring any acquisition). Then there is the current mess that is CarPlay
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