Fitbit is rolling out the ability for some of its smartwatches and fitness trackers to track blood oxygen levels (Sp02) with a software update. While Fitbit has been struggling for some time and was recently purchased by Google, this is a notable upgrade for existing customers and comes ahead of Apple Watch gaining the feature.
Fitbit unveils Versa 2 with better sleep tracking, plans future Apple Watch support for upcoming subscription fitness service
Fitbit has made its upcoming Versa 2 smartwatch available for pre-order and detailed its latest plan to offer a more impactful experience and compete with Apple Watch with its Fitbit Premium subscription plan. The Versa 2 includes built-in Alexa support, 5-day battery life, a new processor, and more. Meanwhile, Fitbit Premium is set to offer personalized health recommendations for diet, exercise, and sleep.
Update: Fitbit rolled out a fix for the iOS app a few hours after users started seeing the issue.
Fitbit users have taken to social media today to share about a problem with the iOS app. After trying to open it on iPhone, some users are seeing the app crash in a matter of seconds.
Apple doesn’t share data about how many watches it sells, but the industry consensus is that the Apple Watch is the clear market leader with half the smart watch market in 2018. Fitbit’s latest smart watch entry may give the Apple Watch a run for its money, however, with a mix of colors that pop and a more affordable price.
The original Apple Watch is currently set to face an import tariff of 10% under the latest edition of tariff proposals seen.
While iPhones, iPads and Macs should be exempt, the smartwatch is one of a number of devices currently slated to fall foul of the Trump administration’s trade war with China …
Last month Fitbit unveiled its $300 Ionic smart watch based on its acquisition of Pebble, and today the company has announced the ship date for its Apple Watch competitor. Fitbit Ionic will hit stores on October 1 in plenty of time for the holidays (and just a few days before Apple Watch Nike+ Series 3). Fitbit has already been taking pre-orders for its new smart watch on its website and promises orders will ship within one week.
Following its acquisition of Pebble last December, Fitbit has been rumored to be working on its own smartwatch for a release at some point this year. We saw a couple renders of Fitbit’s latest wearable back in May, but a new batch of images from Wareable shines new light on what to expect from the upcoming Apple Watch competitor.
While several wearable companies have exited the market recently, Fitbit is still working on its new smartwatch. According to CEO James Park, the company hopes to release the accessory “ahead of the holiday season.” Park made the announcement in Fitbit’s Q2 2017 earnings release.
Review: Fitbit Alta is a minimalist $130 alternative to the Apple Watch, with multi-day battery life
As regular readers will know, I’ve become a complete convert to the Apple Watch. But the Watch isn’t for everyone: it’s relatively expensive, fairly chunky and for most users has one-day battery-life.
I’ve been trying the Fitbit Alta for the past week, and while I’ll personally be sticking to my Apple Watch, I do think it could be a decent option for those with more limited needs and/or budgets …
The Apple Watch 2 could be announced as soon as next week at Apple’s expected iPhone 7 event, and today Fitbit is getting a head start by unpacking its latest updates to its fitness tracking lineup. The popular Flex 2 is being updated with swim-proof capabilities while the Charge 2 is getting cardio-focused enhancements. Fitbit also seems to be trying to match Apple Watch almost feature-for-feature with its new lineup…
A Business Insider report on the smartwatch market is forecasting that the Apple Watch will by 2020 account for around 40% of sales in the luxury watch market, which it defines as watches costing at least $350.
As evidence for this, it cites a consumer survey showing growing interest in the Apple Watch among owners of traditional watches, 27% of those who already wear a watch saying that the added functionality of Apple’s wearable appeals to them. The report also notes a trend away from simpler fitness bands toward full smartwatches …
Fitbit didn’t exactly impress the market when it tried to launch a full-blown smartwatch last month, its stock price falling 11% in response to the idea of the company seemingly attempting to compete with the Apple Watch. It may have better luck with its latest offering, a fashion-oriented fitness band called Alta offering five days of battery-life. The emphasis here is on style, the $130 unit available with both leather bands ($60) and stainless steel bracelet ($100).
The Fitbit Alta will be available for pre-order from tomorrow at Amazon, Best Buy, Target, Walmart and other retail sites, with shipping in March or April, depending on configuration.
Biometric company’s lawsuit accuses Apple of underhand tactics to gain access to heart-rate tech for Apple Watch
Biometric specialist Valencell – whose technology is licensed by iRiver, LG, Sony and others – has filed a lawsuit accusing Apple of using underhand tactics to gain access to its patented technology for use in the Apple Watch.
The company claims that Apple violated three of its patents for improving the accuracy and reliability of heart-rate data when using the photoplethysmography (PPG) approach used in the Apple Watch. But the lawsuit alleges more than just patent infringement, reports AI: it also claims that Apple used deceptive techniques to get access to the technology …
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On a conference call with investors, Park said that the rollout of other smart watches, which often come with a step-tracker similar to Fitbit’s main function, did not have impact on the company’s growth. When asked about Apple’s new watch specifically, he said it had “no material impact”. He added that Apple and Fitbit cater to “two very different segments in the market” in terms of price point and use and that “there’s room for more than one dominant player.”
While there is no current overlap in pricing – Fitbit devices start from just $60 and top out at $250 – the statement may look a little optimistic in years to come. Apple is likely to add functionality to future Watches while maintaining its premium pricing, but it’s not impossible it could follow its iPhone strategy of keeping previous-generation devices on sale at a reduced price when new ones launch.
That could see the two companies competing at least at the $250 level – and in the meantime, there are already discounted Apple Watches out there, from Apple and others.
Via The Verge