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Sony pitches analogue watch with limited iPhone integration on its crowdfunding site [Poll]

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While some were waiting eagerly for the Apple Watch, and others got assimilated, there are still those who prefer traditional watches. That’s the market Sony hopes to appeal to with a new hybrid watch called Wena (which apparently stands for ‘wear electronics naturally’), which it’s pitching on its Japanese crowdfunding site First Flight.

It’s mostly a traditional analogue watch, but a link to an iOS app gives it limited smartwatch functionality. On the smartwatch side, you get fitness band functionality, and notifications are echoed to the watch in the form of an LED and vibration … 
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Misfit & Speedo team up to create lap counting Shine fitness tracker for swimmers

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Fitness device maker Misfit and swim-accessory expert Speedo are hitting the pool together this summer to create a special version of the fitness tracking Shine wearable made especially for swimmers. The Speedo Shine is enhanced for workouts in the pool thanks to “proprietary lap counting algorithms with industry-leading accuracy” that swimmers should appreciate. Data captured by Speedo Shine syncs up wirelessly with Misfit’s iPhone app over Bluetooth for evaluating workouts in the pool and hitting swim goals. And while the water resistant Apple Watch with non-leather bands plays nice with some water, Speedo Shine is made with swimmers in mind and waterproofed to 50 meters.
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New ‘Misfit Link’ app brings iPhone camera control, music remote, and more to Flash hardware

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Misfit, makers of the popular Flash and Shine wearables for fitness and sleep tracking, today launched a new iOS app that turns its Flash hardware into a remote control for a connected iPhone’s camera, music functions, and more.

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Apple needn’t fear over-regulation of Apple Watch health & fitness functionality, says FDA

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While health tech has to be approved by the Food and Drug Administration, the agency will be taking “an almost hands-off approach” to fitness-oriented wearables like the Apple Watch, says policy advisor Bakul Patel in an interview in Bloomberg.

“We are taking a very light touch, an almost hands-off approach,” Patel, the FDA’s associate director for digital health, said in an interview. “If you have technology that’s going to motivate a person to stay healthy, that’s not something we want to be engaged in.”

Patel said the FDA would be drawing a distinction between products whose health claims focused on fitness rather than diagnosis … 
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CES 2015: Smart watches and fitness trackers everywhere: solar, Swarovski crystals, and more

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While Apple is set to release its Watch sometime early this year, CES 2015 is already packed with smartwatches with a range of focuses including fitness, fashion, and utility. We already saw Withings show off its colorful and affordable Activité Pop smartwatch with 8 month battery life, and others including Misfit, Garmin, Magellan, First Alert and more also have something for your wrist to show off at the Consumer Electronics Show this year. Check out the latest below:
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RunKeeper launches friendly fitness app “Breeze” for iPhone 5s users

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FitnessKeeper, the makers of the GPS tracking and fitness monitoring app RunKeeper, is out with a new activity monitoring app called Breeze. Breeze is simple: it takes advantage of the M7 co-processor on the iPhone 5s that measures steps taken and presents the data in a clean, approachable user interface. Using that data, Breeze reminds you each morning how many steps you took the previous day so you start out motivated. Its activity monitor presents total steps taken each day and summarizes the number of steps and hours spent moving in total.

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