In a new report released today by Flurry Analytics, Apple has again once topped the charts this holiday season. Using a mix of phone and app activations, Flurry discovered that Apple saw more than double the number of smartphone activations as Samsung, and a noticeable increase in phablet device activations.
If you’re a long-time Apple watcher, you may be familiar with Flurry Analytics as Steve Jobs’ favorite analytics firm. The video above sums up his opinion well on the topic. Today, Re/code breaks the news that Yahoo’s prolific Mergers and Acquisition department will be acquiring Flurry for “hundreds of millions of dollars” later today. TechCrunch pegs the price at roughly $300 million. As for Apple, the Cupertino-based company will be launching its own iOS analytics software this fall alongside iOS 8.
Update: The purchase is now official: