Apple retakes ‘world’s favorite company’ title as Google drops out on a technicality
Apple has once more been dubbed the world’s favorite company after last year losing out to Google.
Each year, FutureBrand looks at the world’s 100 largest companies and asks 3,000 consumers and industry professionals to score them on a range of factors, and to explain how they feel about their preferred companies. The two top feelings respondents had toward Apple were passion and admiration. Apple was ranked highly for individuality, authenticity, innovation and thought-leadership.
However, it’s possible that Apple may have retaken the number one slot on a technicality …