Apple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple Store is located.
Contrast today is releasing a major update to Launch Center Pro for iPhone and iPad adding support for If This Then That and location-based actions. The update includes support for sharing GIF images from within the app using Giphy search integration (fun, right?) as well as support for scanning barcodes and QR codes from Launch Center Pro.
While there’s certainly a lot of potential with connecting web services to native apps using LCP and the IFTTT automation service, the location-based actions using geofencing and iBeacons unlock some really cool use cases for me personally…