The inside scoop on Apple’s new giant Los Angeles “Apple Store 2.0” location
Apple Upper West Side in New York – Showing the floating Apple in the glass front
Apple will open their newest Apple Store this Saturday at 10 AM in the heart of Glendale, California; a city within the Greater Los Angeles Area. The store resides approximately 500-600 feet away from the world’s first Apple Store – store R001 at the Glendale Galleria Mall. Although the store opens this Saturday, the design, feel, interior, and exterior is yet to be revealed to the public. We have spoken to a proven corporate source in Apple’s retail division that is familiar with the development of Apple’s newest retail store.
Externally, the store is slightly different than the Apple Stores we have become accustomed to. The Americana at Brand location will trade the classic silver front with glass doors for an all glass front. That’s right; all glass – Apple’s newish style. In addition, Apple’s iconic logo will float in this glass, similarly to how the Apple logo floats in the Fifth Avenue store’s famous glass cube or the Upper West Side store’s front. The inside of the store features a very open floor plan, that is fairly similar to the chain’s other locations.
At the back of the store sits a giant Genius Bar, one of Apple’s largest: fifty seats. In addition, the store has at least twelve giant tables throughout – not including side panels as showcases, that hold iPads, iPod, iPhones, Macs, and more. Like some of Apple’s more recent retail locations, this one holds a sizable briefing room; a room where employees assist business customers. In addition – and this is more employee oriented – there is a giant back of house area for repairs, breaks, offices, and for other utilities like Apple’s 5th Avenue Store… more details including Apple Store 2.0 info after the break: