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Apple debuts new iPhone 6s ad “On the Set” with director Jon Favreau

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Apple today has shared yet another new iPhone 6s ad focusing on the device’s always-lisnteing “Hey Siri” feature. Earlier this week, Apple debuted two new advertisements for the iPhone 6s, one focused on the device’s improved performance and another on “Hey Siri.” This ad stars highly acclaimed director Jon Favreau and showcases the iPhone 6s being used on a film set.


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Apple debuts amusing new ‘Hey Siri’ iPhone 6s ad featuring Bill Hader

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Apple today has continued its barrage of new advertisements for iPhone 6s and iPhone 6s Plus. This company this evening shared yet another new video to its YouTube channel promoting the device. This ad, called “Prince Oseph,” features SNL star Bill Hader.

Much like the ads debuted over the weekend, this ad focuses on the ‘Hey Siri’ functionality of the device. Hader can be seen using Siri and asking her to read him his unread emails. Hader then uses Siri to reply to an email that claims it offers a “once in a lifetime opportunity for the making of millions of currency.”

The description for the video reads:

The iPhone 6s is here, and the only thing that’s changed with Siri is everything. Because now you just say “Hey Siri” and Siri’s there, hands-free. Which can come in handy.

Over the weekend, Apple debuted four new advertisements focusing on ‘Hey Siri’ and the new camera features iPhone 6s and iPhone 6s Plus. The weekend ads featured stars such as Jamie Foxx and NBA player Stephen Curry. Today’s new advertisement is a 30-second spot and can be seen below:

https://www.youtube.com/watch?v=aAYw69hU2Yc

iOS 9 includes ‘Hey Siri’ voice training to help Siri better recognize your voice

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The iOS 9 GM includes a new feature for Siri to help it better recognize your voice when using the automatic ‘Hey Siri’ activation feature. On all current iPhones, you can activate Siri by saying ‘Hey Siri’ when the device is plugged in to power. On the iPhone 6s and iPhone 6s Plus, the ‘Hey Siri’ activation feature works all the time, plugged in or not, thanks to new dedicated components inside the latest iPhones meaning it can be ‘always on’.

This makes the addition of voice training particularly relevant. In previous OS versions, Hey Siri would just work if you toggled a switch in Settings. With the GM, the OS now prompts you to go through a few training exercises before the feature will be enabled. Some readers have claimed that this feature is like Voice ID, so that Hey Siri function will only respond when the true owner of the phone speaks to it. Whilst this would be a nice feature, we cannot reproduce this and believe it is only meant to improve general detection accuracy.


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Siri giving some more ‘hints’ ahead of Apple event tomorrow

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Keeping to the ‘Hey Siri’ theme of the event, the day before the big show, Apple has added a new set of reply phrases to Siri teasing the event tomorrow. There’s about a half-dozen new witty responses in addition to those added last week. To hear them, hold-down the Home Button activate Siri and say ‘Hey Siri, give me a hint’.

Obviously, these hints are little more than funny jokes (the binary one spells the word ‘Gotcha’ if decoded) and don’t give away secret product information. If you want details about what Apple is announcing tomorrow, read 9to5Mac’s exclusive roundup of the event, which will feature the new iPhone 6s and 6s Plus, iPad Pro, new Apple Watch bands and the unveiling of the long-awaited brand new Apple TV.

Check out the full gallery of new hints below and let us know in the comments if you find Siri saying any more hints we haven’t discovered …


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‘Hey Siri’ in iOS 8.3 allows for automatic speakerphone calls

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Apple has made a small, but helpful, change in the way that iOS 8.3 can make phone calls via Siri. With the launch of iOS 8.0 last fall, Apple added a feature to Siri that allows users to activate the service hands-free by saying the phrase “Hey Siri” if the phone is plugged into power. However, if a user asked Siri to make a phone call via the “Hey Siri” hands-free command, the call would strangely not automatically transfer to speakerphone. Based on our tests, this will change in iOS 8.3. As can be seen in the screenshots above, if a user asks Siri to make a phone call through speakerphone, the call will actually be made on speaker phone…


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