iAd Producer

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iAd Producer 5.1 released with minor bug fixes and improvements

Chance Miller Sep 21 2015 - 4:05 pm PT

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In addition the release of watchOS 2 earlier today, Apple this evening has released iAd Producer 5.1, its advertisement development environment. The update comes a little over a year after the initial release of iAd Producer 5.0 last September. Today’s update is more minor than the release of iAd 5.0 was, which saw the addition of support for creating iTunes Radio ads on Mac and Windows.

iAd 5.1 comes in at 248MB and can be downloaded for free via Apple’s developer website or via the Mac App Store. The only change Apple lists is a fix for an issue where part of an ad could be displayed in the wrong orientation. There are likely some other minor bug fixes and performance improvements, as well.

Earlier this summer, a former Apple employee detailed an interesting use case for iAd Producer, explaining how it can be used to prototype iOS and Mac apps prior to development.

iAd Producer is available via Apple’s developer website now.

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Designer details how Apple’s iAd Producer can be used to prototype iOS & Mac apps

Zac Hall Jul 21 2015 - 9:18 am PT

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Linda Dong, a former Prototyping Team member at Apple, shared a fascinating blog post this week that highlights an interesting use case for developers and designers using Apple’s iAd Producer app.

Think of it as “advanced Keynote”, or “actually accessible Interface Builder”. Alas the app is meant for not-so-popular content like iAds and iBooks widgets, but it can easily be repurposed to prototype iOS and Mac apps. It handles UI elements, screen flow, and animation really well.

Writing that iAd Producer is targeted toward creating iAds and iBook widgets, which makes it a rather underrated app considering the utility it offers, she notes that iAd Producer bases projects in “HTML5, CSS3, and javascript which a lot of designers are already familiar with.”

She goes on to explain how you can remove the default iAd UI overlays when using iAd Producer for iOS and Mac app prototyping, while explaining how the drag-and-drop nature of the app makes it easy to use.

Her write-up continues by detailing how iAd Producer incorporates animations that will be familiar to Keynote users, event triggers on objects within apps, supports CSS filters, and even previewing app designs and interactions on real devices for testing.

You can read her full blog post and see some of her work here, and grab iAd Producer from Apple’s developer center if you’re a member. Have you used iAd Producer for any interesting app prototyping or other ways that vary from iAd and iBook widget creation?