Instagram on Monday announced that it is officially discontinuing its mobile app dedicated to the IGTV video platform – which was rebranded to Instagram Video last year. As a result of the shutdown, the IGTV app will soon be removed from the App Store and Google Play.
Expand Expanding Close
Instagram’s IGTV spin-off hasn’t yet gained widespread adoption, especially through the standalone IGTV app itself. In an effort to change that, Instagram is rolling out a redesigned interface for IGTV with a new focus on promoting creators who are making long-form content.
A TikTok-like algorithm and a streamlined interface aren’t the only changes coming to IGTV. Instagram announced today that its long-form video feature is forgoing its vertical-only format restriction.
Remember IGTV, Instagram’s long-form video feature and app? Neither does anyone else it seems. Instagram wants to fix that by putting more IGTV content in front of you when you’re using Instagram proper.