iPad customer satisfaction

The American Customer Satisfaction Index saw Apple take the top spot in the personal computers category for the 10th year running, with its score of 87 a full eight points higher than the industry average. Apple, which scored one point higher than last year, has topped the ranking since 2004.

The ACSI includes tablets in its ‘PC’ category, so the scores reflect both Mac and iPad. Factors feeding into the scores include customer expectations pre-sale, perceived quality, perceived value, customer complaint incidents and customer loyalty.

The iPhone took the top slot in the JD Power customer satisfaction survey for the ninth consecutive time back in March, and both iPhone and iPad even managed to beat Samsung on its home turf of South Korea.

The iPad was rated by consumers as the best tablet for the second time running in the JD Power customer satisfaction survey, with no competitor tablet rated above About average. Back in March, the iPhone was rated best phone for the 9th consecutive time, a fact Apple includes prominently on its Why iPhone webpage.

Tablet owners were asked to give an overall satisfaction rating, as well as rank their tablet on five specific factors, each given a weighting from most to least important …
Expand
Expanding
Close