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A decade at the top: Apple tops PC customer satisfaction ratings for the 10th year running

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The American Customer Satisfaction Index saw Apple take the top spot in the personal computers category for the 10th year running, with its score of 87 a full eight points higher than the industry average. Apple, which scored one point higher than last year, has topped the ranking since 2004.

The ACSI includes tablets in its ‘PC’ category, so the scores reflect both Mac and iPad. Factors feeding into the scores include customer expectations pre-sale, perceived quality, perceived value, customer complaint incidents and customer loyalty.

The iPhone took the top slot in the JD Power customer satisfaction survey for the ninth consecutive time back in March, and both iPhone and iPad even managed to beat Samsung on its home turf of South Korea.

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iPhone takes top customer satisfaction slot in Samsung’s home turf of South Korea (Update: iPad too)

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Update: The iPad too!

In news that will doubtless be causing some red faces at Samsung, The Loop reports that the iPhone got the highest score for overall customer satisfaction in a survey of 44,168 smartphone owners in South Korea.

Apple scored 52 percent against Samsung’s 50 and LG’s 46. Apple also scored highest for after-sales support, reliability and speed of repair … 
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