Any tea drinker will know the experience. You wander into the kitchen to put the kettle on to make tea, wander back to the living-room or office and half an hour later realize you forgot all about it. So the second time you stand there waiting impatiently for it to boil. This is the problem the iKettle sets out to solve.
That, at least, is my excuse. The reality, of course, is that it’s a kettle with wifi – how could anyone reasonably expect me to resist … ?