Lytro

Six 'Lytro' stories June 2013 - March 2017

Analyst: Higher iPhone 8 price to help control high demand for new camera features & design, offset BOM

Greg Barbosa Mar 27 2017 - 1:28 pm PT

A new analysis shared today by Business Insider from JP Morgan’s Rod Hall shows further proof that an iPhone ‘supercycle’ is imminent. A larger than normal amount of users on older generation models are expected to finally upgrade to Apple’s newest device later this year.

In Hall’s analysis today, he believes the new iPhone 8 is expected to have a higher price point helping to curb some of the device’s inevitable high demand. Hall believes features like wireless charging, a larger display, and improved camera tech will convince those lagging behind to finally upgrade.

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9to5Toys Last Call: iPad Pro 12.9″ 128GB Wi-Fi + Cell $860, MagSafe 2 Adapter $27, Cable Modems from $30, more

Justin Kahn Apr 12 2016 - 9:36 am PT

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Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Last Call Updates:

Stay online when the power goes out with the APC Back-UPS Power Supply for $20 (Reg. $30)

Samsung 48-inch Smart 4K UHDTV w/ 3 HDMI + 2 USB ports: $500 (Reg. $800)
GoPro HERO4 Silver Action Camera: $297 shipped (Reg. $330+)
Green Deals: Aukey 12000mAh Solar Dual-USB Power Bank $25 (Reg. $30+), more
Impossible Project reveals its Polaroid-style analog camera with iOS connectivity
JBL’s new Reflect Aware C noise cancelling headphones are powered by USB Type-C
Free Kindle eBooks: 30 Interactive Brainteasers (Reg. $1), many more
Sports/Fitness: ProForm Hybrid Elliptical Trainer $249 (Reg. $320+), more
Home: Collapsible 2-qt Food Strainer/Storage $6 (Reg. $12), more

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Apple 12.9-inch iPad Pro 128GB Wi-Fi + Cellular in all colors: $860 shipped (Reg. $1,079)

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Daily Deals: Apple 60W MagSafe 2 Power Adapter for 13-inch MacBook Pro $27, more

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Save $120+/yr. by owning your cable modem: refurb Motorola DOCSIS 3.0 options from $30 shipped

Apple’s latest 256GB Retina MacBook Pro: $1,200 (Reg. $1,499) – $99 less than list price of 128GB model

Apple 12-inch MacBook w/ Retina display 1.2GHz/8GB/512GB: from $1,250 w/ .edu

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What if I told you that you could get a great Apple Milanese Loop knockoff for a tenth of the price ($16 Prime shipped)?

Apple Watch 42mm Space Gray Milanese Loop Band + Aluminum Dock: $27 Prime shipped (Reg. $35)

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App Store Free App of the Week: Cut the Rope Time Travel for iPhone and iPad goes free for the very first time (Reg. $1)

Anthill for iOS drops down to its lowest price in years: $1 (Reg. $2)

Apple’s Pay Once & Play 50% off iOS game sale: Transistor, Brothers, Rules!, Implosion, Radiation Island, more

Brothers A Tale of Two Sons iOS puzzle-adventure game gets its first price drop: $2 (Reg. $5)

Apple offers Day One 2 iOS journal app for free ($10 value)

MORE NEW GEAR FROM TODAY:

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Smartphone Accessories: Lumsing Wireless Bluetooth Audio Stereo Receiver Adapter $17 Prime shipped, more

It’s free cone day at Ben & Jerry’s! Here’s how you can grab a dip on the house
Games/Apps: Ratchet & Clank (Prime only) $32, iOS freebies, more
Huawei Watch Stainless Steel with Leather Strap + extra Mesh Band: $300 shipped ($449 value)
Fashion: Haggar dress clothes 60+% off at Amazon, Tommy Hilfiger 40% off w/ free shipping

MORE DEALS STILL ALIVE:

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Twelve South brushed metal HiRise Apple Watch stand: $40 Prime shipped (Reg. $50)

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Philips Hue discounted bundles: 4-pack A19 white & color bulbs (2nd gen) $199 shipped (Reg. $240), more

Audio-Technica ATH-M30x Professional Studio Monitor Headphones: $49 shipped (Reg. $69)
Audio-Technica’s best selling ATH-M50x studio headphones + FiiO A3 amp $130 ($180+ value)
Samsung HDTVs: 65-inch 1080p Smart $799, more
TP-Link Archer C7 AC Gigabit Wi-Fi Router + DOCSIS 3.0 Cable Modem $110 (Reg. $145+)
Affordable RCA 4K Android TV will be available in June, starting at $499 for 50-inch model
Green Deals: 2-pack Litom LED Solar Outdoor Spotlights $26 Prime shipped (Reg. $35), more
Sports/Fitness: $50 Cabela’s gift card for $40 (20% off), more
Upgrade your TV audio w/ Sony’s Bluetooth 2.1-Ch. Soundbar System for $90 (Orig. $140)
Canvas Vintage-Style Messenger Bags: 15-inch $45 (Reg. $60), 13-inch $20 (Reg. $44), more
Green Deals: Aukey 20W Solar Dual-USB Port Charger $39 (Reg. $47), more
Bags: Tamrac Messenger for 15-inch MacBooks $25 (Reg. $43), more
Add Bluetooth to nearly any speaker w/ the Mpow Streambot Mini for $14 Prime shipped
LEGO Deals: Big Bang Theory Living Room $46, Minecraft Ender Dragon $49, more
Mojang reveals 27 new skins for Minecraft Story mode, here’s how you can get them for free
Browse reddit like a boss with a free 3-month gold membership upgrade ($12 value)
iPhone SE and Galaxy S7/Edge cases in a variety of styles/colors from $3 shipped
Walmart launches iPhone SE $100 discount, other Apple/Samsung devices too!
Learn to build amazing apps with the Apple TV Developer Course: $19 (Orig. $199)
Buy 3 accessories, save 20%: iPad Pro Keyboard $143, Apple Pencil $87, more

NEW PRODUCTS & MORE:

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You probably won’t own Lytro’s new 755MP Cinema Camera but you’ll enjoy its benefits

GoPro’s new Omni Virtual Reality rig leverages six HERO4 Black action cameras
Epson’s latest ‘Small-in-One’ printer weighs in at a fraction of the competition
Twelve South introduces new TimePorter capsule for Apple Watch and charger
Ryobi’s new Ultra Quiet Garage Door Opener has a Bluetooth speaker and more
Roku introduces a new quad-core streaming stick with a slimmed down design
Apogee releases its most affordable full-featured Mac recording interface yet
The Yecup 365 travel mug uses your iPhone to heat or cool your drink
ROAM-e follows you around in the sky and takes selfies on demand
Sprint customers can now (but probably shouldn’t) pay monthly for Amazon Prime
Seagate unveils the “world’s first” USB-powered 8TB desktop hard drive

Apple reportedly building secret research team to develop virtual and augmented reality tech

Greg Barbosa Jan 29 2016 - 10:13 am PT

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<a href="http://viptest.9to5mac.com/2016/01/05/speck-pocket-vr-viewer/" target="_blank">Speck’s VR solution on the iPhone</a>

During this week’s earnings call, Apple CEO Tim Cook answered a question on virtual reality by saying “I don’t think VR is a niche…It’s really cool and has some interesting applications.” It looks like Cook’s statements have some background to them. According to a new Financial Times report, Apple had reportedly been prototyping VR headsets in the past under Steve Jobs in the mid-2000s, but the project was eventually abandoned once the technology was found to still be immature. With new acquisitions and a dedicated VR team, the effort is said to be once again a new focus.

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Apple patents image technologies for security, artificial depth photography, more

Zac Hall Dec 3 2013 - 9:28 am PT

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Apple is steadily focused on enhancing and innovating the camera system on its hardware, the iPhone in particular, and the tea leaves unsurprisingly suggest we should expect further progress in iPhotography.

The U.S. Patent and Trademark office recently granted Apple a patent entitled ‘producing stereoscopic image,’ as noted by AppleInsider, which describes a process in which two similar images are intelligently combined to create an artificial sense of depth within the photo.

The camera system on the latest iPhone hardware already supports a number of algorithm-driven features such as HDR (high dynamic range) photography in which an over exposed and under exposed image are matched together to produce a greater dynamic range of lighting.

Just last month, the company was awarded a patent describing a Light Field camera with the ability to refocus images already captured hinting at which photography advancements we should anticipate in future hardware.
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Camera patent granted to Apple reflects Steve Jobs’ promise to “reinvent iPhone photography”

Ben Lovejoy Nov 26 2013 - 5:51 am PT

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The same photograph with the focus point changed retrospectively (lycro.com)

The same photograph with the focus point changed retrospectively (image: lytro.com)

A patent granted to Apple today for a Light Field camera – a camera with zero shutter delay and where the focus point can be changed after taking the photo – covers the precise technology Steve Jobs told biographer Walter Isaacson he wanted to use to “reinvent photography.”

He had three things that he wanted to reinvent: the television, textbooks and photography.

Jobs met with Lytro CEO Ren Ng in the summer of 2011, was shown a demo of the company’s Light Field camera and said that that he wanted the company to work with Apple …
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Lytro launches WiFi-connected iPhone app to share photos on-the-go

Mark Gurman Jun 19 2013 - 12:28 pm PT

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Lytro, the company behind the light-field camera system by the same name, has launched an iPhone and iPod touch application. The app connects to the Lytro Camera via a WiFi connection to allow Lytro camera users to easily sync photos from the camera to the iOS device.

Using the technologies in an iOS device, users, via the app, can then share their photos via social networks such as Twitter and Facebook. Because iOS devices have built-in text messaging and email capabilities, Lytro photos can be shared instantly via those mediums as well.

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