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Apple TV 3 adds CBS, NBC + M2M channels ahead of new Apple TV release on Monday

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Current Apple TV customers are getting at least one more new wave of channel additions before the focus completely means to the new App Store-based Apple TV on Monday. New channels from CBS, NBC, and the fashion-focused M2M arrived on current Apple TV home screens today, bringing CBS’s subscription service, full episodes of NBC shows, and exclusive fashion videos to the streaming box.

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Apple reportedly prepping first exclusive content in the form of fashion network ‘Made 2 Measure’

On the heels of recent rumors that Apple is preparing to augment its music video production work and create its own original content in-house, with the first such content now rumored to be an exclusive fashion network. The New York Times briefly mentions that Apple now has an exclusive content agreement with WME/IMG to produce and distribute original TV content:



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iBeacons in retail stores blowing up app usage, ad engagement

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One of the big debates regarding iBeacons, the tech that allows iOS apps to receive location-aware notifications over Bluetooth LE, is whether or not the experience will become intrusive for users. Imagine having your local grocery store’s app installed. Once the store has installed a few beacons, you could soon find yourself overcome with notifications as you walk around without ever even opening the app. You run the risk of users getting frustrated and potentially avoiding or deleting the app entirely. However, that hasn’t been the case when it comes to the iBeacons installed by inMarket in grocery stores across the country. It tells us app and ad engagement has skyrocketed since rolling out the platform:

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Condé Nast’s Epicurious teams up with inMarket for in-store iBeacon experience

Today, Condé Nast’s Epicurious becomes the latest to take advantage of iBeacons in-store by teaming up with inMarket to beam location-based notifications and offers to shoppers in retail environments. I previously wrote about inMarket,  an in-store marketing platform that recently started rolling out iBeacons to retailers (mostly grocery stores), when it announced Zatarain’s would become the first consumer packaged goods brand to use the platform. The company was using inMarket’s Mobile to Mortar (M2M) platform to beam notifications and offers directly to shopper’s smartphones when in proximity of one of inMarket’s in-store iBeacons. Today the company is announcing its biggest news yet after recently expanding into New York, Boston, and Miami with the addition of Condé Nast’s Epicurious as the first major app partner to take advantage of the M2M iBeacon platform. 

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