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Mac market share

Three 'Mac market share' stories October 2011 - September 2014
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NPD data: Back-to-school Mac sales up 16 percent, year-on-year

Avatar for Ben Lovejoy Sep 25 2014 - 8:06 am PT
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Data from the NPD group indicates that MacBook sales grew 16 percent year-on-year during the 10-week back-to-school period, measured from 4th July to Labor Day week. The most significant sales were seen during the last three weeks of the period, where sales were up 27 percent.

Overall Mac back-to-school market share climbed from 24.2% last year to 26.8% this year, while Windows fell from 72.3% to 64.8%. The most dramatic growth, though, was seen in low-cost Chrome OS devices, up from 0.2% in 2012 to 3.3% last year and 4.5% now.

It’s interesting to see Mac sales continue to climb despite competition from low-cost notebooks. IDC data last month showed that iOS market share declined slightly due to competition from low-cost Android devices.

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Macs fall to 4th best-selling computer in USA (IDC) – or remain 3rd (Gartner)

Avatar for Ben Lovejoy Apr 10 2014 - 3:57 am PT
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PC shipment estimates for the first quarter of 2014 are out from both IDC and Gartner, and as usual the two companies disagree. IDC shows Apple falling to 4th place in the U.S., behind Lenovo, while Gartner has the company remaining in 3rd place just ahead of Lenovo.

Both agree, however, that Apple’s U.S. market share has fallen somewhat year-on-year, IDC showing a drop from 11 to 10.3 percent, while Gartner’s numbers show a decline from 11.5 to 10.8 percent. The differences are relatively small, however, with both sets of numbers show that around 1.5 million Macs were sold in the first quarter of the year.

Apple’s share of the global PC market has mostly climbed year-on-year over the past decade.