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Macintosh 128K

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Falling in love with the Macintosh 128K back in 1984

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Ok, I admit it: I’m officially old. Old enough, in fact, to have bought the very first Macintosh in 1984: the Macintosh 128K.

Computers in those days had green screens and were controlled by typing arcane commands. Bold and italics did not appear on-screen, instead you saw ^Bthis is bold^B and ^Ythis is italics^Y (CTRL-Y for italics because CTRL-I was tab, for reasons no-one understood but didn’t question). You never had to worry about what typeface to use because computers could neither display nor print them.

And then came the Macintosh … 
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Apple deemed this rare original Macintosh commercial ‘too self-congratulatory’ to air

[youtube=https://www.youtube.com/watch?v=oTtQ0l0ukvQ&feature=player_embedded]

Today, in a post on his Google+ page, Google software engineer and original Macintosh co-creator Andy Hertzfeld pointed us to a rare commercial created for the first Macintosh in the fall of 1983 by ad agency Chiat-Day. Hertzfeld noted Apple ultimately decided not to air the commercial that featured interviews with members of the Macintosh design team, because “Apple deemed it too self-congratulatory.” It did, however, make its way to dealers as a promotional video at the time. Featured in the video are snippets of interviews with Andy Hertzfeld, George Crow, Bill Atkinson, Mike Murray, and Burrell Smith.