Apple Watch tour of world’s fashion magazines reaches Hong Kong (and new cover in China)
Apple may be able to scale back its advertising budget for the Apple Watch: so far the device appears to be doing just fine in getting multi-page editorial coverage in the world’s fashion magazines. The latest fashion title to run a major feature on the watch is Hong Kong’s East Touch magazine, which is running a four-page spread–and has since made a cover appearance on China’s YoHo! magazine.
The Apple Watch has so far been featured Vogue China, Vogue France, the USA’s Self and the UK’s Style, as well as fashion titles in France and Germany. Apple did, however, have to pay for advertising in the US edition of Vogue. A contributing editor to Vogue also described the Apple Watch as “terrific.”
Check out the other photos from East Touch, and the YoHo! cover, below …
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Apple Watch makes UK fashion magazine debut with three-page feature in Style
Following from features in fashion magazines in France and Germany, the Apple Watch has made its UK editorial debut in Sunday’s publication of Style. Although the Watch is not on the cover of the issue I received, there are four covers circulating — one of them features the Apple Watch as the cover photo. Regardless of whether you get a copy of the magazine with the special cover or not, inside the Watch gets three pages of press coverage.
The main picture features Guinevere Van Seenus wearing a 38mm Apple Watch Sport with Space Grey case and black sport band. The written accompaniment says that the Apple Watch does not convey ‘power, status and discernment’ like a Rolex can but holds back no punches in saying it will ‘wipe the floor with existing smartwatch manufacturers and give mid-market watchmakers a fright’. The magazine compliments Jony Ive in particular, for the design.
Jony Ive has got the tone of the Apple Watch just right. It looks elegant but not standoffish, and as well as the 18 variations of the regular version, there are the 10 Sport options, which come with a lightweight case, strengthened glass and a rubber strap, plus the more expensive Edition range (six models), made from 18ct gold.
IDG shutters Macworld Magazine, much of the editorial staff let go
Pretty much the whole Macworld staff has been let go. Looks like the end. Sad
— Roman Loyola (@pinatubo2000) September 10, 2014
A personal announcement: I'm leaving Macworld after 17 years. http://t.co/gozwnjN0z5
— Jason Snell (@jsnell) September 10, 2014
International Data Group (IDG) is shutting down Macworld Magazine, the long time Apple periodical according to tweets by staff and conversations I’ve had with personnel. Dan Miller, Editor, Macworld tweeted the following:
The Macworld.com website will remain open [although as a shell of its former self -ed] with a reduced staff according to Miller, who himself is leaving in a month.
As a former contributor and fan of Macworld.com it is sad to see the publication go. Ironically, the transition from print to digital hastened by Apple’s own iPad and other online tools made the publication one of the last remaining Apple publications in print.
There’s no word yet on the fate of the annual trade show of the same name that has also taken a hit since Apple stopped attending. We’ll update as we hear more.
Update: Dan Miller wrote in to clarify that he never implied that the magazine “would be a shell of its former self” (even though most of the names and faces that were the backbone of the magazine have been let go).
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Copy your Flipboard articles over to friends as iOS app goes social
If you’ve grabbed a Flipboard article that you want to share with other Flipboarding friends, the latest version of the iOS app allows you to do it right from within the app.
Do you ever find something on Flipboard that you want to pass along? Now it’s easy to share the stories you enjoy with other people within in the app—give the gift of awesome reading this season.
– Share stories directly to your friends on Flipboard. Select the mail icon in the share menu and enter their name or email address. Your friends will be notified in Flipboard to see what you have shared with them.
– Receive notifications when other people on Flipboard share stories with you.
– Bug fixes and performance improvements.
Flipboard is a free download on iTunes. The app was last updated in November with a more iOS 7 style look and performance improvements.
Imaginative use of iBeacon gives bar patrons free access to Newsstand magazines
A London-based digital publishing company is trialling use of Apple’s iBeacon technology to provide bar patrons with free access to digital versions of two magazines in Newsstand, reports TechCrunch.
The way it works is that the bar buys a subscription, and one or more iBeacons (each little larger than a quarter) unlock the content for customers within range. On iOS devices, the whole process is completely automatic. Once the customer leaves the location, the content is locked again and becomes available for purchase as normal …
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9to5Toys Last Call: $34 Sony 64GB SDHC/SDXC Class 10 memory card, $40 Timex Ironman Road Trainer heart-rate monitor, 50% off invisibleSHIELD, apps/games, more
From 9to5Toys.com:
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9to5Toys Last Call: Save up to $400 off 15″ Retina MacBook Pro + Free Apple TV, app deals galore, Hulu Plus / Amazon Prime free trial offers, more
From 9to5Toys.com:
A large majority of the deals we cover each day come from a variety of ‘Daily Deal’ websites or are so popular that they don’t even last 24 hours. We know you can’t be at your computer every second, so we’re going to round up the best deals each day to make sure you have a fair shot at the deals you want. Be sure to follow 9to5Toys.com so you never miss a deal... Twitter, RSS Feed, Facebook, Google+.
Also check out the latest 9to5Mac Happy Hour to hear the latest 9to5Toys segment. During the show, there’s a mention of $50 video conversion software currently available for free and the VPN service proXPN.com available at a 20% discount.
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Readdle iOS Apps up to 70% off: Calendars+: $2, PDF Expert: $5, Printer Pro: $2, more
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Free 2 month Hulu Plus trial for new customers
Get a free $10 gift card when you sign-up for an Amazon Prime membership
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New! Apple Deals: iPad mini 16GB WiFi $298 (Reg. $329), iPad 4th gen. w/ Retina display 16GB WiFi $450 (Reg. $500)
- New! 100 MP3 album downloads for $5 each from Amazon: Coldplay, Kanye West, Rolling Stones, U2, more
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Tim Cook tops Out power list for third consecutive time, more than anyone who has come out
via wsj.com
For the third consecutive year, Apple CEO Tim Cook has ranked #1 on Out Magazine’s The Power List, which features prominent gay men and women with influence in American public culture.
The list has featured the likes of Rachel Maddow, Anderson Cooper, and Nate Silver, but most notable is the Alabama native’s lack of public acknowledgement regarding his sexual orientation.
Eligible bachelor or not, Cook shouldn’t have trouble sleeping at night, as he topped another important list last year: highest paid CEO.
https://twitter.com/KatherineCann15/status/319736319079235584
Thanks for the tip, Howard!