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Marc Newson believes the Apple Watch will be an iPhone-level game-changer within 5 years

Marc Newson Jony Ive

Marc Newson, a close friend to Jony Ive and famed designer himself, spoke recently to the Australian Financial Review about the reaction to the Apple Watch so far.

“As far as I’m aware, it’s been enormously successful however you gauge it. The point is, it’s the beginning of something. I think people, consumers or analysts, whoever, are so impatient. Everyone wants immediate, instant recognition, instant understanding,” he said.

Apple hasn’t disclosed Apple Watch sales to date, Tim Cook citing competitive reasons, but analysts ball parked numbers around 3.95 million last quarter. Newson suggests Apple Watch will reach iPhone levels within five years. (Apple sold 48 million iPhones last quarter.)

“Look at the iPhone: it was a game-changing thing. And I believe that this product – for many, many reasons people are not aware of because they haven’t thought ahead or they just don’t know – will become a similarly game-changing thing. In five years’ time I have absolutely no doubt this will be right up there.”

Newson, who officially joined Apple over a year ago, has previously spoken about the Apple Watch and its role in the fashion space as well. When asked about his own experience with Apple Watch, Newson described checking alerts on it rather than his iPhone as liberating and cited the fitness aspect as especially positive.

“I exercise, probably not enough, but I can say without a shadow of a doubt that I am more conscious of my physical wellbeing because of this than I was six months ago.”

You can find a lengthier profile of Newson with much of the same piece included at the Australian Financial Review.

Via The Loop / Top image via Daily Mail

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Apple’s Marc Newson responds to Apple Watch criticism, Apple Car reports, & talks fashion

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Marc Newson, famous designer and close friend of Apple design guru Jony Ive, just gave his first solo interview since joining Apple last year. In the interview with the London Evening Standard, Newson talks Apple Watch, thought to be one of the first products he had involvement with since joining the company, as well as the future of the company from fashion to cars. 

When asked about Apple Watch, and specifically the criticism from the fashion industry, Newson responded:

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Apple Watch Edition suddenly looks cheap as Marc Newson chair sells for $3.7M

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If you wanted to get your hands on something (partly) designed by Marc Newson, the Apple Watch is probably the cheapest option out there. Even the $17,000 top-of-the-range Edition model might look a little more reasonable after learning that a Newson-designed lounge chair just sold at a London auction for $3.7M.

Still, when you’re laying out a few million on a chair, you can at least be confident it’s the most comfortable chair in the world, right? Apparently not: Newson told the BBC that it was “not really meant to be comfortable.”

Newson, a close friend of Jony Ive, joined Apple last year to work on a number of projects, among them a special edition Red Mac Pro (which sold for a mere $977,000) and, of course, the Apple Watch. Newson and Ive spoke at the Condé Nast luxury conference last week, discussing the design and materials of the watch.

Via Business Insider

Jony Ive & Marc Newson discuss the design, usability, & materials of Apple Watch (Video)

As the Apple Watch arrives in the hands of customers, Vogue has shared a video interview with Jony Ive and Marc Newson, in which the two discuss the design process of the device. Ive and designer Newson both discuss the reasons that customers may purchase the Apple Watch, as well as their own opinions on the design and the choices that went into the design process. The interview, conducted by Suzy Menkes, was held at the Condé Nast International Luxury Conference in Florence, Italy.



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Jony Ive opens Condé Nast luxury conference, talks mass-made ‘craftsmanship’, partnership with Marc Newson

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Apple design head Jony Ive has given the opening interview at the first Condé Nast International Luxury Conference, in which he justified the concept of a mass-produced Apple Watch as worthy of the label ‘craftsmanship.’

It’s not so much about things being touched personally – there are many ways to craft something. It’s easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care – that is a false assumption.

Newson echoed this comment, reports Vogue, saying that machines are simply tools, much like a craftsman making a hand-made product might use a drill … 

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Apple Stores recruiting fashion/luxury experts ahead of Apple Watch debut

Apple Watch at Colette

Apple Watch at Colette

We’ve already seen how Apple is presenting the upcoming Apple Watch, which it calls its most personal device yet, as not just another technology device but also a piece of jewelry that the fashion world will be proud to embrace.

9to5Mac has now learned from internal hiring documents that Apple is recruiting retail candidates this month with “a fashion or luxury background” suggesting Apple is preparing to deliver some changes to its retail stores in time for the Apple Watch’s early 2015 debut. With former Burberry CEO Angela Ahrendts leading Apple’s retail efforts and the Apple Watch set to transform the Apple Store into a jewelry store, what could a potential Apple Store makeover include?

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Apple’s design team headed to Paris Fashion Week, likely for Apple Watch event

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Is that Jony Ive and Marc Newson at the top right?

Update: Both relevant photos have since been removed from Instagram.

Following a report earlier today that Apple and French fashion retailer Colette were teasing a one day in-store experience, there’s now more evidence the collaboration might be for Apple’s upcoming Apple Watch. It appears that Apple’s design team could also be headed to the event or at least to the same city, lending more weight to the idea that Apple Watch is about to get some stage time during Paris Fashion Week.

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Famous designer Marc Newson (and close friend of Jony Ive) joining Apple’s design team

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Marc Newson has joined Apple’s design team under Jony Ive, according to a new report which was confirmed by Apple. The duo have previously worked together to create such products as a special edition red Mac Pro and a similar Lieca M camera, so it’s no surprise to see Newson officially join forces with his good friend at Cupertino. As quoted by Vanity Fair:

“Marc is without question one of the most influential designers of this generation,” Ive said in a statement provided to VF Daily. “He is extraordinarily talented. We are particularly excited to formalize our collaboration as we enjoy working together so much and have found our partnership so effective.”



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iPodfather and Nest CEO spotted showing off (RED) Mac Pro, Gold EarPods (Updated)

Famed former head of Apple’s iPod devision and current founder and CEO of Nest Tony Fadell was recently spotted showing off the Jony Ive-designed and auctioned Product (RED) Mac Pro and Gold EarPods.

It’s unclear whether Mr. Fadell was the buyer at either auction, but both photos suggest he is the owner of both one-of-a-kind treasures from the company he helped build strong in the early 2000’s.

https://twitter.com/kevinabosch/status/410783676801118208 https://twitter.com/kevinabosch/status/410767365366763520

The Mac Pro sold at auction for $977,000 while the EarPods went for just under half a million dollars at $461,000.

Update 12/13/2013: A day and a half following the original tweets showing Tony Fadell photographed with the auctioned products, Mr. Fadell has clarified that he is not the owner of either.

Jony Ive and Marc Newson’s special edition red Mac Pro sells for $977,000 at Sotheby’s auction

The one of a kind, special edition red Mac Pro designed by Jony Ive and Marc Newson brought in a whopping $977k at Sotheby’s (RED) Auction this evening in New York. The custom Mac was estimated to sell for $40-60,000, but ended up fetching quite a bit more than its value, as did the majority of the other items sold at the charity auction. Recently, Ive and Newson shared their thoughts on the auction and design in an interview on Charlie Rose. 



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Jony Ive and Marc Newson design (PRODUCT)RED next-generation Mac Pro for Sotheby’s auction

We’ve been posting images of various items designed by Apple’s Senior Vice President of Design Jony Ive and designer & friend Marc Newson for an upcoming  (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. The latest was an aluminium Leica M camera designed by the pair, and today we get a look at a one-of-a-kind red next-generation Mac Pro listed on the Sotheby’s website.

The red Mac Pro is expected to bring in 40,000 — 60,000 USD at the auction. While there is no mention of specs for the machine, compare that with $2999 for the base model of the new Mac Pro that Apple announced earlier this week will begin shipping in December. That model includes a a 3.7GHz quad-core Xeon processor, 12GB of DRAM, Dual FirePro D300 graphics, 2GB VRAM each, and a 256GB 22D, and Apple has a $3999 configuration with a 6-core 3.5GHz Intel Xeon E5, Dual AMD FirePro D500, and 16GB of ECC memory.

Other items designed by Ive and Newson set to be auctioned off on November 23rd include an aluminium desk produced by Neal Feay Studios, a Steinway & Sons Parlor Grand Piano, a 2012 Range Rover, and the rose gold Apple EarPods. Full gallery of the red Mac Pro below. 

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After the (RED) Leica, the (RED) desk (in aluminum, of course)

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Following the interview in which Jony Ives and Marc Newson talked about their collaborative design of the one-off Leica M camera for the (RED) charity auction, the one-of-a-kind desk designed by the two has also been unveiled.

As you might expect, it’s made from machined aluminum, fabricated by renowned aluminum specialists Neal Feay Studio. The design is, though, not quite as minimalist as I’d expected, featuring a mosaic pattern on its surface. More photos below the fold …



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Jony Ive and Marc Newson talk collaboration and development of one-off Leica for (RED) auction

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Earlier this week, we reported on some details and photos of the one-off Leica camera designed by Apple’s Jony Ive and Marc Newson for the Product(RED) campaign. Leica originally shared some interesting tidbits about the functionality and development process of the camera, but now, Vanity Fair has published an extensive interview with Ive and Newson about the process. The report provides an interesting look into Apple PR’s process of organizing interviews of its executives:

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Jony Ive designs one of a kind pieces for upcoming Product (Red) charity auction at Sotheby’s

Apple’s Senior Vice President of Design Jony Ive has teamed up with designer & friend Marc Newson to create one of a kind pieces for Bono’s Product (Red) charity auction scheduled for November 23 at Sotheby’s New York. Ive commented on the upcoming auction in statement today released by Sotheby’s:

“It’s been a fantastic honour to curate this collection of objects with Marc for the auction at Sotheby’s. Each piece represents the value of thoughtful design. What we create for each other is not only a comment on our culture but of course in many ways defines it. (RED) is making a difference in the lives of millions of people and we’re humbled to make this contribution to such an important and worth cause.”

Among the items to be auctioned off that were designed by Jony and Marc: a unique Leica Digital Rangefinder Camera, an aluminium desk produced by Neal Feay Studios, a Steinway & Sons Parlor Grand Piano, a 2012 Range Rover, and the rose gold Apple EarPods pictured above.

Bono said, “When you think of Jony and Marc, you think of design which is both iconic and sublime. Those two words can be applied to the unique collection of objects on the auction block this November. Each bang of the hammer will be raising critical dollars to fight AIDS… by getting medication to mothers with HIV which means they will not pass the virus on to their newborns.” 

The press release from Sotheby’s says that Marc and Jony spent the last year and a half curating the collection that includes “objects from disciplines as diverse as space travel and lighting design to contemporary art and rare automobiles.”

(via MacRumors)