2013: The year of the personalized, colorful, mid-tier smartphone
Choosing a phone is pretty simple if you’re the kind of person who wants the latest & greatest handset and has the budget to pay for it. Even if you’re not sure what platform you want, you’re essentially choosing between a handful of flagship products and are currently likely to walk away with an iPhone 5, Samsung S4 or HTC One.
There isn’t too much head-scratching at the bottom end of the market either: buyers there don’t care about the handset, and take whatever freebie their carrier pushes at them.
But the mid-market is where life gets complicated. You care enough about your handset to want something decent, both in specs and design, but you don’t want to take out a mortgage to buy it. It’s this market that is going to get incredibly colorful this fall … 
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