Today during Apple’s Q1 earnings call with investors, CEO Tim Cook announced that the company sold its billionth iOS device back in November.
Last time Apple checked in during its Q3 2013 earnings report it announced the App Store was home to 900,000 apps and over 375K designed specifically for iPad. Today, the App Store has now reached 950,000 apps and quickly approaches 1 million with Apple accepting 50K new apps in the last two months alone. The news comes from app discovery service Appsfire, which regularly tracks new and updated apps added to the App Store.
Apple often celebrates milestones for its App Store with some type of giveaway or contest for users. Earlier this year it made a number of premium apps available for free to celebrate the 5th anniversary of the App Store and also gave away a $10,000 App Store gift card to announce the 50 billionth app download. We wouldn’t be surprised to see Apple do something similar for the 1 millionth app on the App Store.
Apple has likely seen an increase in new app submissions in recent weeks, as a long list of developers update and release new apps to accompany last week’s launch of iOS 7 and the new iPhones. At the current rate, it will take Apple just another couple of months to hit the 1 million mark.