Seth Weintraub | 11:19 “Just getting started” Thanks the teams
Seth Weintraub | 11:19 Only Apple could do all of these products and the ecosystem that unites everything
Seth Weintraub | 11:17 Tim Back
Seth Weintraub | 11:16 $499 Mac Mini – nice price

Seth Weintraub | 11:16 Mac Mini too faster Processors, Graphics, 
Seth Weintraub | 11:15 Prices
Seth Weintraub | 11:15 Shipping today
Seth Weintraub | 11:15 
Seth Weintraub | 11:14

Seth Weintraub | 11:13 THUNDERBOLT 2
Seth Weintraub | 11:13 3.5-4GHz CPU AMD GPUS
Seth Weintraub | 11:10 Video – commercial Ran Riccio talking
Seth Weintraub | 11:09

Seth Weintraub | 11:09 wow 30% less energy!
Seth Weintraub | 11:07 Retina 5K display
Seth Weintraub | 11:07 5120 2880 14.7 M Pixels
Seth Weintraub | 11:06 
Seth Weintraub | 11:05 Retina Display coming to iMac
Seth Weintraub | 11:05 
Seth Weintraub | 11:04 Growth!
Seth Weintraub | 11:04 Mac Time!
Seth Weintraub | 11:03 pre-oorder October 17th. Ships end of next week
Seth Weintraub | 11:03 Last years get dropped $100

Seth Weintraub | 11:02 Minis get mini update
Seth Weintraub | 11:02

Seth Weintraub | 11:01 Same Prices:

Seth Weintraub | 11:01 Summing up iPad 2

Seth Weintraub | 11:00 Replay is free on the app store today
Seth Weintraub | 10:59 Volumetric lighting demoed
Seth Weintraub | 10:58 Uses Metal to put together videos at 20X faster than previous
Seth Weintraub | 10:57 Replay video editor now being demoed
Seth Weintraub | 10:56 up to 3X provement over previous ipads in testing for Pixelmator
Seth Weintraub | 10:56 Adobe can’t be happy about this
Seth Weintraub | 10:54 Showing some apps Pixelmator!
Seth Weintraub | 10:53 Touch ID with Apple Pay
Seth Weintraub | 10:52 Touch ID
Seth Weintraub | 10:52 Faster wifi AC MIMO, Faster LTE with more bands
Seth Weintraub | 10:52 Facetime camera

Seth Weintraub | 10:51 Dual Mics
Seth Weintraub | 10:51 Slo-mo
Seth Weintraub | 10:50 Timelapse too
Seth Weintraub | 10:50 panoramas. Burst Mode
Seth Weintraub | 10:49 
Seth Weintraub | 10:48 8mp 1080P iSight camera
Seth Weintraub | 10:48 iPad Camera is so good because it has the best viewfinder in the world.
Seth Weintraub | 10:47 M8 coprocessor, Barometer

Seth Weintraub | 10:47 still 10 hours of battery.
Seth Weintraub | 10:46

Seth Weintraub | 10:45 
Seth Weintraub | 10:45 A8X
Seth Weintraub | 10:45 no air between screen. Anti reflective, also coated to 56% less reflective
Seth Weintraub | 10:44 half as thin as original
Seth Weintraub | 10:43 “World’s thinnest”
Seth Weintraub | 10:43 6.1MM thin!
Seth Weintraub | 10:43 Schiller time!
Seth Weintraub | 10:43 
Seth Weintraub | 10:42 Thinner than a pencil. Gold! Touch ID
Seth Weintraub | 10:42 ipad air 2 commercial
Seth Weintraub | 10:41 #1 across all verticals
Seth Weintraub | 10:40 no source given on 100% sat. btw.
Seth Weintraub | 10:40 iPad Mini Retina 100% Customer satisfaction
Seth Weintraub | 10:39 “Toaster Refrigerators even got smoked”
Seth Weintraub | 10:39 
Seth Weintraub | 10:39 Apple has sold more iPads in 1st 4 year 225 Million than any other product (including iPhone)
Seth Weintraub | 10:38 iPad is everywhere. Work, home, play
Seth Weintraub | 10:38 Explaining iPad simple on the outside, complex and powerful on the inside
Seth Weintraub | 10:37 iPad time! with Tim Cook
Seth Weintraub | 10:36 iWork Free
Seth Weintraub | 10:36 8.1 Monday
Seth Weintraub | 10:36 Yosemite Today.
Seth Weintraub | 10:36 
Seth Weintraub | 10:35 Eddy Cue doesn’t make it past security. Explains a lot.
Seth Weintraub | 10:34 Apple Watch remote for Keynote
Seth Weintraub | 10:34 Stephen Colbert cameo. Not hilarious but amusing
Seth Weintraub | 10:33 
Seth Weintraub | 10:30 
Seth Weintraub | 10:29 I think some of our sources are in this Keynote presentation! (J/K obv.)
Seth Weintraub | 10:28 
Seth Weintraub | 10:28 Making fun of doubling down on secrecy
Seth Weintraub | 10:28 
Seth Weintraub | 10:24 iCloud Drive
Seth Weintraub | 10:23 (rerun of last event going right now)
Seth Weintraub | 10:22 if Apple Pay is Monday, that means 8.1 is between now and then.
Seth Weintraub | 10:20 Yosemite
Seth Weintraub | 10:19 bringing back camera roll., iCloud photo library…other improvements. Woo
Seth Weintraub | 10:19 iOS 8.1
Seth Weintraub | 10:18 IBM has embraced Swift. {Press Blurb}
Seth Weintraub | 10:16 here’s the klingon keyboard folks
https://itunes.apple.com/us/app/klingon-keyboard/id918615313?mt=8&at=10l3Q2
Seth Weintraub | 10:16 Klingon keyboard is in app store
Seth Weintraub | 10:15 Last year it was something like 85% iOs adoption but whatever – it didn’t require as much space
Seth Weintraub | 10:14 ANDROID SUCKS
Seth Weintraub | 10:13 Nearly half of users on iOS 8….not as good as last time :\
Seth Weintraub | 10:12 Craig Fed. coming on stage
Seth Weintraub | 10:12 now Products. All designed to work together…
Seth Weintraub | 10:11 Watchkit rolling out next month for Developers to build Apple Watch Apps
Seth Weintraub | 10:10 Apple watch is on the cover of Vogue China
Seth Weintraub | 10:09 Apple Pay begins on Monday
Seth Weintraub | 10:08 
Seth Weintraub | 10:08 500 more banks signed up
Seth Weintraub | 10:08 Apple Pay is easy secure in private. It will be PROFOUND
Seth Weintraub | 10:07 LOL get it?
Seth Weintraub | 10:07 
Seth Weintraub | 10:06 Launching in China in a few hours
Seth Weintraub | 10:06 Most 1st month record for most orders taken BY A LOT (and that doesn’t include China)
Seth Weintraub | 10:05 fastest selling in history
Seth Weintraub | 10:05 Apple Friend Walt Mossberg says it is the best Smartphone on the market
Seth Weintraub | 10:05 Tim Cook talking about iPhone launch – you guessed it best iPhones ever
Seth Weintraub | 10:04 Woooooooo!!!!!!
Seth Weintraub | 10:03 Apple sold a lot of iPhones judging by this commercial
Seth Weintraub | 10:02 
Seth Weintraub | 10:02 It begins with a commercial
Seth Weintraub | 10:01 Apple watch is at least 2 minutes off yukyukyuk
Seth Weintraub | 10:01 OK, music stopped….here we go!!!
Seth Weintraub | 9:54 
Seth Weintraub | 9:53 Here’s the streaming URL for You Windows/other users (sorry!) http://p.events-delivery.apple.com.edgesuite.net/14pounqefvoiubefvpiub10/refs/14pijbnoihjb10_sl_ref.mov
Seth Weintraub | 9:52 Live Stream is up. Only one sang playing at a time this time (cancel the Truck!)
Seth Weintraub | 9:40 Glad to see the continuity
Seth Weintraub | 9:32 The live stream just went…live!
http://www.apple.com/apple-events/2014-oct-event/
Seth Weintraub | 9:26 Breakfast doesn’t suck
Seth Weintraub | 9:24 New iPad Color: Orange?
Seth Weintraub | 9:23 Guess European jornos are meeting in Berlin
Seth Weintraub | 9:20 BREAKING
wearing the white watch (maybe he could accessorize better – call in Angela for advice)
Seth Weintraub | 8:10 For those at work on Windows machines:
Seth Weintraub | 7:20 Tim Cook is awake and Tweeting. That’s a good sign.

Today’s Apple event is set to be the launchpad for the new iPad Air 2 and Mini 3 and at least one new retina iMac. We believe Apple has some other big surprises for us as well. For our full rundown on our expectations, see Jordan Kahn’s:
We’ll be running down the event coverage and pre-coverage right here with this auto-updating live blog so stay dialled in while we’ll do separate posts for new products/services/announcements as they happen… expand full story