Fitness device maker Misfit and swim-accessory expert Speedo are hitting the pool together this summer to create a special version of the fitness tracking Shine wearable made especially for swimmers. The Speedo Shine is enhanced for workouts in the pool thanks to “proprietary lap counting algorithms with industry-leading accuracy” that swimmers should appreciate. Data captured by Speedo Shine syncs up wirelessly with Misfit’s iPhone app over Bluetooth for evaluating workouts in the pool and hitting swim goals. And while the water resistant Apple Watch with non-leather bands plays nice with some water, Speedo Shine is made with swimmers in mind and waterproofed to 50 meters.
Just a few hours after a report claimed that Apple was moving its TV advertising in house, the company debuted a new ad during the Stanley Cup Finals. The ad is part of Apple’s “You’re more powerful than you think” campaign and focuses on using your iPhone to track your fitness progress.