The majority of American teens prefer YouTube to iTunes, radio, online radio, and CDs when it comes to finding and listening to music.
Approximately two-thirds of 18-and-younger U.S. teenagers, according to a “Music 360” survey from research firm Nielsen (via The Wall Street Journal), claimed they sidestepped other music-listening mediums for Google’s video-sharing platform.
YouTube snagged 64 percent of 13-to-17 year olds, while radio came in second at 56 percent. iTunes held 54 percent, with CDs and Pandora rounding the top five at 50- and- 35 percent respectively.
The Wall Street Journal noted young folks regard YouTube as a “de facto free music service,” but adults do not take full advantage of the site’s complimentary content.
Go to 9to5Google for more information on adults’ favorite mediums.