Philip Schiller

Yesterday’s report of a new 15-inch MacBook Pro with Force Touch trackpad, together with a new 27-inch iMac, have been confirmed via an official announcement by Apple.

Apple today updated the 15-inch MacBook Pro with Retina display with the new Force Touch trackpad, faster flash storage, longer battery life and faster discrete graphics, delivering even more performance and capabilities to the MacBook Pro line. Apple also today introduced a new $1,999 configuration of the 27-inch iMac with Retina 5K display featuring a breathtaking 14.7 million pixel display, quad-core processors and AMD graphics, and lowered the price of the top-end iMac with Retina 5K display to $2,299.

While the upgrade to the latest Broadwell Haswell processor doesn’t show a speed-bump, Apple says that the flash storage is 2.5 times faster and greater power efficiency provides an extra hour of battery-life … 
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As a founding member of the Wires Are Evil club, I’ve been waiting impatiently for wide-area wireless charging, where any device on a desk or within a certain area of a room is wirelessly charged. That still seems a way off yet.

A good halfway house would be inductive charging powerful enough to work through the thickness of a desk, so your charging pads sit out of sight on the underside of the desk and your devices charge as soon as you put them down on the right place on the desk. Sadly today’s wireless charging standards are too weedy to work through even the thinnest of desks.

If you want wireless charging today, then, you’re going to have to have a visible wire to a charging pad, and place your device on that. Apple has so far limited wireless charging to the Apple Watch, but if you want it for your iPhone, you can buy a wireless charging case that allows you to use any compatible wireless charging pad. We’ve reviewed a number of these over the years, and I thought it was about time to try one for the iPhone 6 …

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Just as it looked like the iPod-related class action suit against Apple was getting interesting, Eddy Cue arguing that competing music stores had effectively hacked the iPod, it now seems the case is in danger of collapsing.

Apple’s lawyers have written to the judge to say there is no evidence that either of the two plaintiffs owned iPods during the time affected by Apple’s action to remove non-iTunes songs from iPods … 
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We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.

An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …

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[youtube=https://www.youtube.com/watch?v=tNxDd3l0lEU]

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

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Photo: Reuters

Pieces in The New York Times and The Wall Street Journal suggest that the real target of Apple’s second courtroom patent battle with Samsung may be Android.

Some features in Samsung devices that Apple objects to are part of Google’s Android operating system, by far the most popular mobile operating system worldwide, running on more than a billion devices made by many manufacturers. That means that if Apple wins, Google could have to make changes to critical Android features, and Samsung and other Android phone makers might have to modify the software on their phones …

Jury selection begins today for the second patent case between the two companies after mediation attempts failed. Apple is seeking around $2B in damages for five patents it alleges Samsung has violated, while Samsung is counter-claiming that Apple is in violation of two of its own patents.

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An SEC filing reveals that six of Apple’s top execs were each awarded 35,000 Restricted Stock Units (shares that cannot be immediately traded), with a current value of more than $19M. Of this, $12M is awarded outright, subject only to remaining with the company until at least April 2018, with a further $7M dependent on Apple’s stock performance.

The bonuses were awarded to Senior VPs Eddy Cue, Craig Federighi, Dan Riccio, Phil Schiller, Bruce Sewell and Jeffrey Williams. It’s likely that Jony Ive will receive the same, though his stock awards do not have to be reported to the SEC … 
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Among the hoopla surrounding the 30th anniversary of the Mac last week, Macworld‘s Jason Snell had an excellent interview with Apple’s Phil Schiller, Craig Federighi, and Bud Tribble about both the past and the future for the Mac. While the entire interview is well worth a read, the talk from Apple executives about iOS and OS X convergence being a “waste of energy” stood out to me the most.

“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?” Federighi said. “We believe, no.”

“We don’t waste time thinking, ‘But it should be one [interface]!’ How do you make these [operating systems] merge together?’ What a waste of energy that would be,” Schiller said. But he added that the company definitely tries to smooth out bumps in the road that make it difficult for its customers to switch between a Mac and an iOS device—for example, making sure its messaging and calendaring apps have the same name on both OS X and iOS.

Of course, it appears that the Apple executives are taking shots at Microsoft, Windows 8, the Surface line of products, and Google’s new Touch-enabled Chromebooks. Microsoft is well known to believe that computer operating systems should be the same regardless of devices. On the other hand, Apple has two complete different operating systems: one for the iPad and iPhone, and the other for the Mac. Federighi explains why:

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Apple’s Senior VP of worldwide marketing Phil Schiller tweeted a link to a National Geographic feature in which photographer Jim Richardson used his iPhone 5s for a photo feature on Scotland in the definitive landscape photography magazine.

iPhoneography http://t.co/1MYjDgV2sj

— Philip Schiller (@pschiller) October 8, 2013

Richardson said that the transition from his usual Nikon kit wasn’t an easy one.

I’d be lying if I said I wasn’t struggling to make pictures. Walking down the Royal Mile surrounded by all things Scottish nothing seemed worth a picture. Out of desperation I took a few glib shots. Awful! Surrounded by great subjects I could see nothing. Made me feel worse.

But that using it over four days, he came to be impressed … 
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[tweet https://twitter.com/tim_cook/status/381131235247923201]

Other Apple executives have been on Twitter for a while, and today CEO Tim Cook sent out his first tweet mentioning that he visited retail stores in Palo Alto for the retail launch of the iPhone 5s and 5c. Cook has been a member of Twitter since July, but his account is not yet verified by Twitter. Apple marketing chief Philip Schiller retweeted Cook’s tweet earlier today proving that the account is indeed run by the Apple CEO.

Earlier today Cook, along with Apple executives Phil Schiller and Eddie Cue, made an appearance at Apple’s Palo Alto retail store in California to greet customers that queued up for the launch of the new iPhones today.

Apple Marketing SVP Phil Schiller sometimes tweets about issues related to the company. For example, back in March Schiller tweeted the words “Be safe out there” along with a link to a study showing a much higher number of security threats on Android compared to iOS.
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Previously, we covered Apple’s announcement that it had won a large contract to supply iPads to LA Unified School District. The program will equip students across the nation’s second biggest school district with iPads that include the Pearson Common Core System of Courses delivered via a new app as part of the integrated solution. Additionally, each iPad will come preloaded with Apple’s iWork (Pages, Keynote, Numbers) and iLife (iMovie, iPhoto, GarageBand) suites in addition to a range of educational third-party apps. Apple noted that the $30 million commitment is only the first phase of a larger roll out for Los Angeles schools.

In a new report today, we see how big that buy really is.

The first 31,000 iPads are only the initial phase of the program, which plans to buy and distribute iPads to all 640,000 students in the nation’s second-largest school district by late 2014, Mark Hovatter, the chief facilities executive for the LAUSD, told CITEworld.

“The most important thing is to try to prepare the kids for the technology they are going to face when they are going to graduate,” said Hovatter. “This is phase one, a mix of high school, middle school, and elementary students. We’re targeting kids who most likely don’t have their own computers or laptops or iPads. Their only exposure to computers now is going to be in their schools.”

That’s a huge number to add to Apple’s iPad numbers over the next year. As it stands, if Apple reaped $400 of revenue from each iPad, it would receive $256M for the deal. More importantly, it lays the groundwork for other school districts that may want to emulate this adoption.

Best of all, it exposes a massive amount of children to Apple’s technology that might not already have access to it.

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Apple Senior Vice President of Worldwide Marketing Phil Schiller, who was on stage for the majority of Apple’s Mac announcements earlier this week, sat down with TIME following the event to talk Macs. The first topic of conversation was the sometimes-controversial design of recent Mac refreshes, including: the removal of optical drives, lack of repairability, and new I/O standards:

“This is what Apple has always been about, and the Mac has been about, from the first Mac and first iMac,” Schiller said. “It’s always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features. This high level of integration is part of delivering on that.”

While calling Blu-ray a “complex and not-great technology,” Phil talked the removal of old standards, such as optical drives, and the move to SSDs:
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Apple just finished unveiling its all-new iMac design that we previously unveiled leading up to the event. We told you at the time that Apple is shipping two refreshed models of its 21-inch and 27-inch iMacs, but we would unfortunately likely see delays on at least some models. Apple decided to take the wraps off its refreshed iMacs today, but as we predicted, the models will not ship right away.

Apple did not confirm during the unveiling, but it has now listed the new iMacs on its website with availability dates listed as November for the 21-inch model and December for the 27-inch model. You will no longer be able to get your hands on the last-generation iMac, except through Apple’s refurbished section. Hopefully Apple can get enough of these out before the holidays, especially the 27-inch model that will not ship until weeks before.

Also of note for the new iMacs is the fact that the 21-inch model comes with no user accessible RAM slots, while the 27-inch model has 4 slots accessible from the back of the machine. The 21-inch model is configurable up to 16GB through Apple, but the 4 slots on the 27-inch can handle up to 32GB:

The 21.5-inch iMac comes with 8GB of memory and can be configured online with 16GB. On the 27-inchiMac, 8GB of memory comes standard, and you can upgrade to 16GB or 32GB. Configure and buy your iMac at the Apple Online Store and it will arrive with the memory already installed. Or add more memory to the 27-inch model yourself by popping open the easy-to-access memory panel on the back.

You can get full details on the all-new iMacs in our full coverage of the unveiling here.

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Apple Senior Vice President of Worldwide Marketing Philip Schiller is now live on stage at the company’s special media event in California, and he just unveiled the new iPad mini.

“The iPad mini is every inch an iPad,” announced Schiller.

The iPad mini is the much-rumored smaller tablet from Apple, and it just debuted at 7.9 inches and .68 pounds.

“It’s as light as a pad of paper,” Schiller added.

The new Apple-branded tablet boasts a 1,024-by-768-pixel resolution, like the previous-generation 9.7-inch iPad models, but it has a 7.2mm-thick aluminum shell that is 53 percent lighter and 23 percent thinner. The iPad mini also has a dual-core Apple A5 processor, a 5-megapixel iSight camera, 802.11n Wi-Fi, LTE capability, Lightning connector, and a 10-hour battery life. The base model

Full iPad mini specs:

• Comes in Wi-FI and Wi-Fi+ Cellular models
• 7.2mm thick— 23 percent thinner, “as thin as a pencil,” etc.
• 53 percent lighter, 0.68 lbs, “as light as a pad of paper,” etc.
• Colors: black with slate, white with silver
• 7.9-inch diagonal
• Exact same pixels as previous-generation iPad: 1,024-by-768—all software works unchanged 
  
• 163 pixels per inch (ppi)
• Bezels: made of aluminum, where as Android is plastic (Schiller comparing iPad mini to Nexus 7)
• FaceTime HD camera: 1.2MP photos, 720p HD video, FaceTime video calling over Wi-Fi or cellular, Face detection, Backside illumination
• 5MP iSight camera: 5MP photos, Autofocus, Face detection, Backside illumination, Five-element lens, Hybrid IR filter, ƒ/2.4 aperture
• Video recording: 1080p HD video recording, Video stabilization, Face detection, and Backside illumination
• 802.11a/b/g/n, Ultrafast LTE wireless
• Battery: Built-in 16.3-watt-hour rechargeable lithium-polymer battery, charging via power adapter or USB to computer system, 10 hours of battery life (ad: “largest and thinnest single-cell battery we have ever designed”)
• Dual-core A5
• Lightning connector, 3.5-mm stereo headphone minijack, built-in speaker, microphone
• Supports AirPlay Mirroring to Apple TV (second and third-generation) at 720p and AirPlay video streaming to Apple TV (third-generation) at up to 1080p and Apple TV (second-generation) at up to 720p
• Get more details at Apple’s website.

Go to 9to5Mac’s full coverage of the iPad mini for more information on pricing and availability.

An image gallery is below.

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Apple has refreshed its third-generation iPad line today, as expected, with a semi-minor upgrade that includes a new Lightning connector, but the company also included some upgraded internals in what it is calling the “fourth-generation iPad.”

“It is a power house,” said Apple Senior Vice President of Worldwide Marketing Philip Schiller while on stage at the event.

The fourth-generation iPad features faster performance with dual-core A6X and quad-core graphics. It also has a 5-megapixel iSight camera, expanded LTE chipset, front-facing camera with FaceTime and 720p video capture, ultrafast two-times Wi-Fi, and Lightening connector.

Additional specs:

• Next-generation ISP
• Double CPU performance from A5x
• Double graphic performance
• 10-hour battery life
• LTE support
• Colors: black and white

This is the first time Apple has unveiled two versions of the 9.7-inch iPad in one year. The fourth-generation iPad is priced at $499 for the 16 GB model and $629 for the 16 GB model with 4G LTE.

Go to 9to5Mac’s full coverage of the fourth-generation iPad for more information about carrier options and the discontinuation of the third-generation iPad. 

An image gallery is below.

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Apple Senior Vice President of Worldwide Marketing Philip Schiller is now live on stage at the company’s special media event in California, and he just showcased a refreshed, slimmer, and sleeker iMac.

“It is the most beautiful iMac we have ever made,” announced Schiller. “There’s an entire computer in there […] it’s hard to believe there is even a display in here.”

The new eighth model is beautifully thin, but it still touts the iconic iMac shape. Schiller further discussed the iMac’s striking 5mm edge, as well, noting Apple used a “friction stir welding” technique to create the new desktop that apparently boasts less reflection than older displays.

Schiller also mentioned a new “Fusion Drive” option that is a combination of storage and software. It provides a 128GB SDD and 1TB or 3TB HDD melded into a single volume for faster read-and-writes and better performance. Go to 9to5Mac’s full coverage of the Fusion Drive for more details.

More iMac specs:

• Two sizes: 21.5-inch and 27 inch
• Edge-to-edge glass—5mm thinner display, 80 percent thinner than previous generation, extends entire length, super strong and nearly seamless, LED-backlit display with IPS technology
• Removed 2mm air gap, lamintated display directly to glass, 45 percent thinner
• Anti-reflective coating, plasma deposition—apply coating down to nanometer thickness, 75 percent less reflection than previous generation
• FaceTime HD camera, dual mics, stereo sound system
• Sheds up to 8 lbs
• Audio: stereo speakers, dual microphones, and headphone port
• Connections: SDXC card slot, Four USB 3 ports, Two Thunderbolt ports, Mini DisplayPort output with support for DVI, VGA, and dual-link DVI, 10/100/1000BASE-T Gigabit Ethernet (RJ-45 connector)
• Wireless: 802.11n Wi-Fi wireless networking —IEEE 802.11a/b/g compatible; Bluetooth 4.0 wireless technology
• OS X:  Mountain Lion

More specs for each model and images are below.

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We had many of the details for the 13.3-inch Retina MacBook Pro ahead of today’s unveiling, but Apple Senior Vice President of Worldwide Marketing Philip Schiller just confirmed the device’s specs and pricing. As we told you earlier, the new 13-inch Retina MacBook Pro comes in two base configurations (with a third 2.9GHz dual-core i7 upgrade option available) and gets many of the enhancements that the 15-inch version received. Schiller noted that the device is 20 percent thinner than the previous generation 13-inch MacBook, and it includes a 2,560-by1,600 Retina display with 29 percent higher color contrast and 75 percent reduced reflection.

Apple also announced that the device would start at $1,699 for the base configuration, and it will start shipping today. Apple also showed a second configuration would be offered for $1,999. Both options below are configurable to a 2.9GHz dual-core Intel Core i7.

• 2.5GHz dual-core Intel Core i5 processor (Turbo Boost up to 3.1GHz) with 3MB shared L3 cache
• 2.5GHz dual-core Intel Core i5 processor (Turbo Boost up to 3.1GHz) with 3MB shared L3 cache

Some of the device’s specs—that Apple is now listing on its website— are below:
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One of the biggest controversies surrounding the launch of the iPhone 5 has been the light scratching and chipping that some users have reported witnessing on the device’s coated aluminium backside. Apple’s Marketing Senior Vice President Phil Schiller called the scratching “normal” for aluminium products, as scratching on the coated surface reveals the natural silver color underneath making it more noticeable to users than an all-glass design. There have even been reports that quality control issues related to the scratching have lead to shortages and troubles in Apple’s supply chain.

While Apple is standing behind the design for the most part (they will swap your iPhone 5 for a new one if it’s scratched out of the box), there is another solution on the market for your scratched iPhone 5. iPhone5mod, the same people behind one of the first Lightning connector docks on the market, is today releasing rear panel replacements that it claimed are 100 percent original.

The standalone rear case is apparently “the same thing you are seeing and touching in your iPhone 5 right now.” It would not be all that shocking considering China-based iPhone5mod also claimed to have “original Lightning controller chips from Apple’s supplier” for its iPhone 5 dock.

The replacement part is available for $99 now in both black and white from iPhone5mod.com. Apple has been quick to issue takedown notices for the company’s products in the past, so there is a possibility these won’t last long.