Apple’s PRODUCT(RED) devices have taken center stage on the company’s website today. In partnership with (RED), Apple has announced that it will be redirecting 100% of eligible proceeds of its PRODUCT(RED) devices and accessories to the Global Fund’s COVID‑19 relief efforts from now until June 30.Expand Expanding Close
Everything from Apple’s September event now available with red Solo Loop and Braided Solo Loop release
Apple’s newest products announced during its September Apple Watch and iPad event are now available to order. That includes the iPad Air and PRODUCT(RED) Solo Loop and Braided Solo Loop that feature a seamless, minimalist design.Expand Expanding Close
Update: Tim Cook has now tweeted about the logo change, being made globally.
[tweet https://twitter.com/tim_cook/status/671793179767672834 align=’center’]
Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.
When you buy (PRODUCT)RED™ merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.
Add a World AIDS Day sticker – or geofilter – to a Snapchat photo today, and The Bill and Melinda Gates Foundation will donate $3 to (RED). The LA Times reports that it hopes to raise as much as $3M from the initiative – something that could be achieved if just 1% of Snapchat users joined in.
You can also raise $3 by sharing a themed video clip on Instagram.
If you’re willing to part with a little cash, donating to the cause will buy you entry into one or more of a range of competitions with prizes like a bike ride through Central Park with Bono, a trip to the Games of Thrones set and meeting Snoop, Jimmy Kimmel, George Clooney, Matt Damon and more.
Apple is also joining in, with an iPhone 6s leather case in (what else) red.
Apple’s Black Friday deals are now live: get a $25-100 (PRODUCT)RED iTunes gift card on qualifying purchases
As we noted earlier this week, Apple is now offering a one-day-only deal on its products for Black Friday. Customers who purchase qualifying Apple products will receive a (PRODUCT)RED iTunes gift card valued from $25 to $100 depending on the product.
Below you’ll find a full list of the qualifying products for each denomination:
- iPod touch – $25
- iPod nano – $25
- Apple TV – $25
- Select Beats by Dre headphones – $25
- Any iPad – $50
- Any Mac – $100
Apple is also donating the proceeds from many specially-marked iOS apps to the Global Fund to Fight AIDS until December 7th.
After three years without a substantial update and several months of teasing and promoting, Apple has finally announced that tomorrow it will begin selling the newly designed and more powerful Mac Pro it first showed off at WWDC back in June. (Full press release below.)
We have begun manufacturing the Mac Pro in Austin. It’s the most powerful Mac ever. Orders start tomorrow. pic.twitter.com/Jrd1Gic3Ya
— Tim Cook (@tim_cook) December 18, 2013
The road was certainly not rapid between update cycles with two years of nary a word on whether or not the Mac Pro line had any life left in it and a full year of teasing and promoting the 2013 model being released tomorrow. Let’s take a look at the Mac Pro saga that led to today’s debut…
It’s unclear whether Mr. Fadell was the buyer at either auction, but both photos suggest he is the owner of both one-of-a-kind treasures from the company he helped build strong in the early 2000’s.
The Mac Pro sold at auction for $977,000 while the EarPods went for just under half a million dollars at $461,000.
Update 12/13/2013: A day and a half following the original tweets showing Tony Fadell photographed with the auctioned products, Mr. Fadell has clarified that he is not the owner of either.
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The two previously appeared in a five-minute video talking about the items they designed for tomorrow’s charity RED auction, which include special editions of the Mac Pro and Leica M camera, and an aluminum desk …
You may have already read Apple Senior VP Jony Ive and designer Marc Newson discussing their design pieces of the Sotheby’s Product(RED) auction, and now you can watch them go into more depth in the above video. The designers focus on pieces such as a brushed aluminum table and Ive touched upon the prototyping and manufacturing process that went into the Leica camera. Besides those items, the pair redesigned some Apple products such as a Red-colored next-generation Mac Pro. (Warning: Bono gets NSFW at the end).
As we’ve been covering, Jony Ive and Marc Newson have teamed with Sotheby’s to host an auction for Bono’s Product(RED) Charity. The auction, which takes place on November 23rd, is highlighted by several items hand picked by the two world-famous designers. The auction includes one-of-a-kind items such as gold-plated Apple EarPods, an aluminum unibody Leica camera, and a red next-generation Mac Pro.
In addition to the images and online catalog of the products, we thought it would be interested to provide a look at Sotheby’s hardcover version of the catalog. As you can see in the images above, the book has an intriguing front and back cover design that showcase cartoon-like representations of both Ive and Newson. Inside, the catalog provides an in-depth look at the items on auction.
You can see our full gallery of images of the catalog below, courtesy of 9to5 reader Chris:
Apple has contributed to Bono’s (PRODUCT)RED charity for quite sometime by donating a portion of profits from sales of special red editions of iOS devices and accessories. Today, the official PRODUCT(RED) Twitter account (via TheLoop) revealed that Apple’s contributions to fighting AIDS through the charity have now topped $65 million, making it the largest contributor to the charity out of all participating companies.
U2 singer Bono, who cofounded the charity back in 2006, commented that “Apple is certainly leading the crew” when it comes to donations from (PRODUCT)RED partners.
Apple currently sells red versions of the iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, and iPhone 4S bumper under the (PRODUCT)RED branding.