Earlier today, Apple announced its plans to bring RCS support to the iPhone in 2024. Since I published my story on the news this morning, there’s one thing everyone wants to know: is the blue bubbles vs green bubbles debate coming to an end?
I’m happy to say I now have an official answer: nope. RCS will use green bubbles just like SMS.
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It’s official: Apple will add support for the RCS messaging standard in iOS. This won’t happen until the end of next year, and we don’t have many details about how Apple will implement RCS. In the meantime, we can reflect on the impact this will have on Android and iPhone users – and honestly, I don’t think it will be as huge as people might think.
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Following the news that Apple is adding RCS support to the iPhone, Google is out with a statement this afternoon.
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Samsung is apparently joining Google’s ongoing “Get The Message” ad campaign calling on Apple to adopt RCS. In a new ad posted to YouTube this week, Samsung claims that “green bubbles and blue bubbles want to be together.”
RCS is the open messaging standard created by Google to replace SMS and offers a handful of iMessage-style features. Apple, however, isn’t keen on adopting the open standard.
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Google is holding the 2023 edition of its annual I/O conference today, and the company announced many new things for Android and Pixel products. During the keynote, the company again teased Apple for not providing support for the RCS messaging protocol on the iPhone.
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A few weeks ago, at MWC 2023, I had an opportunity to sit down with Hiroshi Lockheimer, senior vice president of Platforms and Ecosystems at Google, to talk about RCS messaging. While there was not a lot into the future of what Google is planning with Google Messages and RCS as a protocol, I did get a good look into how RCS came to be and how Google sees it.
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Before Google’s “Get The Message” campaign in August, Android’s Messages app was updated with iMessage reactions at the start of this year. In a very weird turn of events, Apple appears to be taking credit for Google adding iMessage reactions on Android.
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For the past year, Google has been increasingly calling out Apple for not adopting RCS (Rich Communication Services) on the iPhone. Meant to replace SMS/MMS, it has a number of technical advancements that would improve the messaging experience between Android and iOS users. Google is now launching a “Get The Message” pressure campaign in hopes that Apple will change its mind on RCS.
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In recent months, Google has been publicly pressuring Apple to adopt RCS on the iPhone, and its latest volley involves an “unofficial lyric explainer video” for “Texts Go Green” from Drake’s new album.
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iMessage is pretty great, there’s no denying that, but adding RCS support to the app would make a better user experience for everyone – iPhone users and Android users alike. While Apple seems unlikely to ever add support willingly, if Apple has the courage to put user experience just a bit ahead of monetary decisions, RCS would be the first step.
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Over the past year, Google has publicly pressured Apple to support Rich Communication Services. The latest salvo this weekend was the harshest yet, but RCS on the iPhone is not the panacea to Google’s historical messaging woes, nor will support lead to a transformatively better experience for Android users when interacting with their iPhone counterparts.
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After critical comments on Saturday, Android chief Hiroshi Lockheimer is back with some “thoughts and clarifications” on RCS and iMessage.
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Hiroshi Lockheimer oversees all of Google’s operating systems as Senior Vice President of Platforms and Ecosystems. In recent years, he has been very critical of Apple not supporting the RCS standard to make iOS messaging more interoperable with Android, and the latest salvo on iMessage is the harshest yet.
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Messaging has always been a tough point for Android phones compared to iPhones simply because iMessage is, put simply, very good both for its experience and its security. As Google finally solves that problem with expanded adoption of RCS with end-to-end encryption, the company is pushing for its rival, Apple, to do the same by pointing out that the current fallback method instantly drops security.
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Our colleagues over at 9to5Google have regularly reported on a new standard referred to as Rich Communications Services – or RCS. Touted as an upgraded version of SMS, RCS is being spearheaded by the carriers, Microsoft, and Google.
Now, it appears that Apple also might be involved in RCS, at least in some capacity.