Apple says that the amount raised this year from the sale of (RED) products – where a proportion of the price contributes to a global fund to fight AIDS – has reached a record high of more than $30M.
The company says that this is the equivalent of 144 million days of life-saving ARV medication which prevents the transmission of HIV from mothers to their unborn babies …
Camera company Red today announced that it will make its Red Raven camera kit available exclusively at Apple retail stores and on Apple.com. The camera kit will be priced at $14,995.95 and includes a host of accessories and other goods.
Update: Tim Cook has tweeted an animated GIF showing an Apple Store logo being turned red to mark ’10 years of progress toward an AIDS-free generation.’
— Tim Cook (@tim_cook) December 1, 2016
As it has done for a decade now, Apple is once more supporting the (RED) campaign to support the fight against HIV/AIDS. Each year, the company turns the store logos red, offers a number of special-edition (RED) products and donates money to the cause.
Apple said that this year offers more opportunities than ever for customers to participate, with 20 of the most popular games in the App Store offering exclusive (RED) in-app purchases, the proceeds of which all go to the campaign’s Global Fund. Apple has also announced the addition of four new special edition products to its (RED) line-up …
Bono’s Product RED campaign to fight against HIV/AIDS in Africa has partnered with Apple for so long that you could easily mistake it as an Apple-created initiative, and this year the effort turns 10 years old with more than $350 million raised according to the Financial Times. In marking the decade-long effort to raise awareness and eliminate the virus/disease, FT highlighted Apple’s roots in the campaign:
The late Steve Jobs was involved with Red, designing and selling a Red-branded iPod. Apple has maintained its connection since Jobs’ death in 2011. Two years ago, Sir Jonathan Ive, Apple’s chief design officer, and his colleague Marc Newson, ran an auction of specially designed products, including a Leica Digital Rangefinder camera the pair customised, which sold for $1.8m. The auction raised $13m for Red, matched by The Bill & Melinda Gates Foundation.
Apple’s design chief Jony Ive shared his take in the piece on how Product RED has had a humanitarian reach, challenging the idea of any corporate effect.
Does Sir Jonathan think Red affected how companies think of corporate social responsibility? He demurs. “I’m much more interested in how a mother feels whose daughter is still alive than whether Red has had an impact on other companies.”
He adds: “The thing that first struck me was that the magnitude and ugliness of the problem would normally be cause for people to turn away. I loved the way Bono saw it as a problem to be solved.”
You can read the full piece on a decade of Bono’s Product RED campaign here.
Update: Tim Cook has now tweeted about the logo change, being made globally.[tweet https://twitter.com/tim_cook/status/671793179767672834 align=’center’]
Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.
When you buy (PRODUCT)RED™ merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.
Apple has today released a (PRODUCT)RED version of its iPhone 6s Leather Case, available to buy now from Apple.com with Wednesday shipping. The omission of the color was odd back in September, as the Silicone Case was offered in (PRODUCT)Red since the iPhone 6s launch. Apple has just about got stock of the item in time for the holidays, if you still happen to be hunting for an official red iPhone case (there are plenty of third-party red iPhone cases available).
Like it did last year, Apple’s participation in this year’s Worlds AIDS Day will include changing the iconic glowing white Apple logo that hangs outside its retail stores to red in order to raise awareness for the fight against AIDS. The new red Apple signage is already up at Apple’s Australian stores (pictured above) as we roll into Dec. 1 local time.
Apple Black Friday: (RED) charity gift cards on select purchases, but much better deals at Best Buy, Target, Walmart & others
Apple announced last night its campaign to support World AIDS Day 2014 with a series of App Store promotions and plans to donate a portion of Apple Store sales on Black Friday and Cyber Monday to the Global Fund to support the fight against AIDS. Specifically for November 28th, or Black Friday, Apple shared that select Apple products will include a special edition (RED) iTunes gift care with a percentage going toward the Global Fund, and now we know exactly which products will qualify for Apple’s (RED) promotion on Black Friday.
Supported products include the iPhone 6 Plus, iPhone 6, iPhone 5s, and iPhone 5c as well as each iPad mini, iPad Air, and iPad Air 2 which will include a $50 iTunes gift card (as well as the donation). Customers picking up an iMac, Retina iMac, MacBook Pro, Retina MacBook Pro, or MacBook Air will receive a $100 iTunes gift card. Finally, Apple will include a $25 iTunes gift card with the purchase of an iPod nano, iPod touch, Apple TV, or Beats headphones or speakers.
While it’s nice to see Apple use the Black Friday shopping event to promote (RED), its deals are admittedly less charitable than some other retailers if you’re trying to save some actual cash on your Apple or Beats purchases rather than picking up credit for iTunes or the App Store.
GarageBand, Star Walk, Threes and more apps go (RED) until December 7th, all proceeds going to charity
A range of apps have been updated today with limited-time promotions, in aid of the (RED) charity. Apple has participated in the event with an update to GarageBand, offering a limited-edition In-App Purchase that makes over 300 new drum, guitar, synth and bass loops available as an In-App Purchase. All proceeds from the sale of this expansion pack go directly to the (RED) charity, which sends the money to the Global Fund to fight AIDS, Tuberculosis and Malaria. The In-App Purchase, which is priced at $0.99, will be available until December 7th.
Other notable developers are also participating, many of which including exclusive additional content. For example, Threes has been updated, with a fresh red theme and updated icon. Monument Valley has added one special (RED) level, Star Walk has added exploration of Mars, The Red Planet. The popular drawing app, Paper, has also participated with a red application theme and icon. The ‘Over’ app has made special edition font and artwork packs available for purchase. djay and Heads Up! are also taking part in the event. Like GarageBand, 100% of proceeds of app and IAP sales go to the (RED) fund.
Earlier this week, we noted Apple SVP of Design Jony Ive and U2 pop star Bono made a joint appearance at the Cannes Lions Festival to discuss Apple and Product Red’s partnership in raising funds for AIDS/HIV programs in Africa. During that appearance, Bono pointed out with Jony Ive on stage that Apple does not prominently display the Product Red logo on the products that support the effort, according to AdWeek’s account of the event (the full video has not been made available and the clip showing Bono relaying another story on Steve Jobs has since been made private):
“Where’s the (Red) branding?” he asked Ive. “Nobody can see that. This is modesty run amok. This is the Apple way. They’re like a religious cult.”
Bono began that bit saying that Apple is “f*cking annoyingly quiet about the fact they’ve raised $75 million.” Product Red followed up today on Bono’s position, though, toning down the nature of Bono’s comments in a blog post thanking Apple for its partnership and the success of Product Red:
Jony Ive presenting Bono with Cannes LionHeart Award
Apple’s SVP of Design Jony Ive joined U2 pop star and activist Bono in a joint interview over the weekend at the Cannes Lions Festival to discuss Product Red and Apple’s partnership as we previously mentioned. Product Red, of course, partners with brands to raise money to fund AID/HIV programs in Africa, and Apple has long supported the effort with a number of Red-branded products including iPhone and iPad cases as well as iPods and iPod touches.
As part of the festival, Jony Ive presented Bono with the first Cannes LionHeart Award to honor his work with Product Red as you can see above. During the discussion segment of their appearance, Bono shared his account of working with Steve Jobs when establishing the Product Red partnership with Apple and Jobs’ desire to control the Product Red branding right down to the parentheses in the Product Red logo…
Mobile payments company Square is teaming up with Bono’s Product RED organization for a special edition credit card reader that benefits charity. Square has become one of the leaders in processing credit card payments on mobile devices with a small credit card reader available for iPhone and iPad as well as point-of-sale software and hardware kits for merchants. The special SQUA(RED) Reader will be available for a $10 donation with 97.25% of the amount going directly to the Global Fund to fight AIDS in Africa. Customers swiping their cards will also get the opportunity to donate through a link on their emailed receipts:
The impact doesn’t end there. When you swipe (RED), your customers can donate right from their emailed receipts to help deliver an AIDS FREE GENERATION. Every swipe can make a difference.
Last year the official (Product) RED Twitter account revealed that Apple’s contributions to the charity had reached $65 million, making it the largest contributor out of all participating companies. Apple currently sells red versions of the iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, and iPhone 4S bumper under the (PRODUCT)RED branding and donates a portion of profits to the charity. Most recently, Apple design guru Jony Ive and designer friend Marc Newson teamed up to assemble a one-of-a-kind collection to auction off for the charity.
In less than 2 days, over 3 million iTunes users downloaded U2’s newest single, Invisible, for free, which helped push Bank Of America’s donation to the Global Fund past $3 million. The song was downloaded more than 1 million times in just the first hour after the commercial originally ran.
Truly showcasing the reach of a Super Bowl ad, these staggering results dwarfed Bank Of America’s initial pledge of up to $2 million. Starting today, ‘Invisible’ will be available for $1.29 on iTunes with all proceeds going to support the fight against AIDS.
Following the interview in which Jony Ives and Marc Newson talked about their collaborative design of the one-off Leica M camera for the (RED) charity auction, the one-of-a-kind desk designed by the two has also been unveiled.
As you might expect, it’s made from machined aluminum, fabricated by renowned aluminum specialists Neal Feay Studio. The design is, though, not quite as minimalist as I’d expected, featuring a mosaic pattern on its surface. More photos below the fold …
Last month we reported that Apple’s Senior Vice President of Design Jony Ive had teamed up with designer & friend Marc Newson to create one of a kind pieces for Bono’s (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. Those pieces included one-of-a-kind 18k sold rose gold Apple EarPods, and Steinway & Sons piano, and other unique items designed by the pair. Today we get a look at another beautifully designed product set to go up for auction next month.
In the gallery below we get a look at the gorgeous aluminum Leica M for (RED) designed by Ive and Newson that features “a laser machined aluminum body and an anodized aluminum outer shell.” The one of a kind camera took 85 days to create with the team going through 561 models and nearly 1000 prototype parts:
According to Macotakara, new colors will be one of the more visible features of Apple’s next-generation iPhone models. According to a new report from the Japanese website, Apple’s iPhone 5 successor, already dubbed by some as the “iPhone 5S,” will come in three additional colors on top of the already existing black/slate and white/silver designs found on the iPhone 5.
It seems that it will have gossiped if the 5-color lineup of low-priced edition iPhone is carried out until now, but iPhone 5S may be 3 colors added to 2 colors of iPhone 5 1 color somehow. However, the informed sources did not tell about the kind of detailed color.
The site also claims that Apple’s already-rumored cheaper iPhone will come in five colors, but the report does not specify if this is five colors in addition to the black and white models or including the black and white options. Multiple analyst reports have previously claimed that Apple’s next iPhones will likely come in new colors.