HBO’s upcoming web-only subscription could unlock the full potential for Apple TV
HBO CEO Richard Plepler shared today that the premium satellite and cable network will begin offering a web-only package sometime in 2015 as it attempts to gain new paid subscribers. A web-only offering for HBO (and other popular networks) is something cable cutters have wanted for years although many argued that the economics of the cable industry wouldn’t make the option feasible for the networks.
Plepler, though, cited “the current ten million broadband-only homes” before announcing that HBO will launch “a stand-alone, over-the-top, HBO service” next year. Could a version of HBO unbundled from cable providers mean that Apple TV may also become less restrained by required cable subscriptions?