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WSJ: Apple bringing Search Ads to results within apps, in talks with Snapchat & Pinterest

The Wall Street Journal has published a new report detailing one thing we might expect to see on stage at WWDC next week: a digital ad platform expansion. According to the Journal, Apple has been in talks with major apps including Snapchat and Pinterest about the project:

Over the past year, Apple has met with Snap Inc., Pinterest Inc. and other companies about participating in an Apple network that would distribute ads across their collective apps, the people said. Apple would share revenue with the apps displaying the ads, with the split varying from app to app, they said.


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Some developers receiving Search Ads report emails for apps that aren’t theirs

In a rather embarrassing screw up, some developers are receiving Search Ad Basic report emails featuring details for apps that aren’t theirs. This includes information that is usually confidential such as number of installs from the ad campaign as well as how much was spent.

There doesn’t seem to be any kind of systemic Apple ID hack; it just looks like a buggy email daemon is sending out the wrong information to different people.


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