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Sept. 9

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Apple unveils its all-new Apple TV, here’s what you need to know

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Apple today officially announced its long anticipated revamped Apple TV set top box, marking one of the biggest jumps forward for a product category the company previously classified as a hobby project. Prior to today’s event we reported extensively on Apple’s development of the new Apple TV and the features it planned for the device and developers.

While proclaiming that “The future of TV is apps,” Tim Cook and team highlighted the key areas of the updated hardware and software: new powerful hardware, a modern OS, an all-new user experience, developer tools, and an App Store.

Head below for all the details…
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Apple: 97% customer satisfaction, 10,000 apps for Apple Watch

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Tim Cook kicked off Apple’s big press event today with updates on Apple Watch numbers, sharing that Apple is now at 10,000 Apple Watch apps and seeing a 97% customer satisfaction rate for the device.  

Head below for a full roundup of numbers announced today during Apple’s event. We’ll be adding more as Tim Cook and other Apple executives share product updates live on stage… 
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Concept imagines Apple TV 4 UI w/ Siri, App Store, and more ahead of next week’s refresh

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Ahead of a next-generation Apple TV expected to get an official unveiling at Apple’s press event next week, this concept from Andrew Ambrosino imagines a revamped user interface for the device.

We’ve reported extensively on the yet-to-be-announced, next-generation Apple TV and much of the concept from Ambrosino takes into account our reports regarding new features for the device. Most notably, we reported that Apple is currently planning Siri support, a new dedicated remote control, App Store access, and iOS 9’s improved Proactive search features.

The concept considers many of these features for the new Apple TV that will inevitably include a new UI to accommodate new functionality and navigation. However, with that in mind, we reported earlier that the overall aesthetic of the new Apple TV’s software will largely remain the same.

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Earlier this month we reported that the fourth-generation Apple TV would arrive for customers in October for under $200 while Apple plans to keep the current, third-generation Apple TV around minus some of the new features included with the new hardware.

Apple is currently planning to unveil its next-generation Apple TV alongside new iPhone hardware and more at its press event scheduled for September 9th.

More images from Ambrosino’s concept below: