special

Five 'special' stories February 2013 - April 2016

Jony Ive designs one-of-a-kind iPad Pro, Smart Cover and Apple Pencil case for special Design Museum auction

Benjamin Mayo Apr 16 2016 - 2:32 am PT

To help raise money for the relocation of the prestigious London Design Museum, Apple has submitted a very special lot to be sold at auction. Jony Ive has designed a one-of-a-kind iPad Pro and set of accessories, labelled ‘Edition 1 of 1’. The lot includes a 12.9 inch iPad Pro with a custom yellow-gold anodised finish, a blue leather Smart Cover and an Apple Pencil case cover — an accessory that Apple doesn’t sell at all today. It’s a small carry case for the Pencil, made with orange Italian calf leather. To denote the exclusivity of the products, an ‘Edition 1 of 1’ label has been engraved into the iPad Pro and underside of the Smart Cover.

Given its special edition nature, the auction is expected to sell for a tidy premium over Apple’s normal iPad Pro pricing …

Expand
Expanding
Close

Apple Events channel appears on Apple TV, ready for livestreaming ‘Spring Forward’ event later today

Benjamin Mayo Mar 9 2015 - 3:06 am PT

3 Comments

As is the norm nowadays, the Apple Events channel has appeared on the Apple TV ahead of Apple’s Spring Forward event later today. From 10 AM PDT, Apple will be live streaming the entire presentation, for those not lucky enough to be there in person.

Customers can follow along on the Apple TV, or online at http://apple.com/live. 9to5Mac will also have full coverage of all the announcements, so stay tuned.

Expand
Expanding
Close

Best Buy launches another iPhone trade-in special, $200 off iPhone 5 through Sunday

Mark Gurman Aug 15 2013 - 8:32 am PT

1 Comment

Screen Shot 2013-08-15 at 11.29.12 AM

Best Buy has launched yet another iPhone trade-in special, this time only lasting a few days. The program, which lasts from today through this Sunday, allows an iPhone 4S customer to trade-up to an iPhone 5 at a minimum $200 discount and an iPhone 4 for an iPhone 5 at a minimum $100 discount. The money comes in the form of a Best Buy gift card and is exclusively for Verizon Wireless, AT&T, and Sprint on-contract iPhone 5 models. Before making any trade-in decisions ahead of Apple’s September 10 iPhone event, you’re going to want to read our extensive article about getting the most money via trade-in programs.

Expand
Expanding
Close

Apple Stores also discounting select Epson printers, get $20 off until Sept. 6

Mark Gurman Jul 9 2013 - 3:20 pm PT

0 Comments

Yesterday we reported that Apple is discounting select HP printers models in its stores for $50. This is an instant $50 savings and no rebate is required. We also reported that Apple would be heavily promoting Epson printers in its stores for the summer, but there had not been any indication of a similar sale for that brand. However, we’ve now learned that select Epson models will be reduced in price by $20 (image above). The sale runs until September 6th.

Expand
Expanding
Close

Full Jony Ive BBC video reveals ‘out of the box’ thinking on product naming, David Beckham connection

Jordan Kahn Feb 20 2013 - 6:19 am PT

0 Comments

http://www.youtube.com/watch?v=6SD70jM1uwo&feature=youtu.be

9to5Mac showed you a clip just last week from a recent BBC special of Sir Jony Ive receiving the prestigious gold Blue Peter badge (known as the highest accolade given out by the BBC’s Blue Peter program). We got our hands on the full Jony Ive clip from the technology special today, where we learn, among other things, about Apple’s ‘out of the box’ thinking on product naming and a little-known connection to David Beckham.

If we’re thinking of a lunchbox, we’d be really careful about not having the word ‘box’… already give you bunch of ideas that could be quite narrow. Because you think of a box being a square and like a cube. And so we’re quite careful with the words we use because those can sort of determine the path that you go down.

Perhaps you could replace ‘Box’ with ‘watch’ and be on to something.

Earlier this year, Apple’s design guru assumed software design responsibilities from former longtime iOS chief Scott Forstall. CEO Tim Cook said in a recent interview that Ive “has the best taste of anyone in the world” and looks forward to his new role designing the “look and feel of the software.”
Expand
Expanding
Close