starwood hotels

Starwood Hotels has allowed guests to use their iPhone as their room key since last November, and today announced that guests can now use the group’s Apple Watch app to unlock room doors at more than 100 properties. You can also use the app to get directions to the hotel and to check-in.

“We’re committed to mobile and digital innovation and are excited to be the first hotel company to let guests check in and open their hotel room door with their Apple Watch,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing for Starwood Hotels & Resorts. “Apple Watch allows us to engage with our guests and give them the information they need instantaneously in a simple yet extremely stylish way. ”

For regular guests, the app offers two additional functions … 
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Starwood Hotels has officially launched its SPG Keyless service, allowing guests to use their iPhone (and, in the Spring, Apple Watch) to unlock their hotel doors, bypassing the front desk. The boutique hotel group first announced the project back in January.

1. After booking a reservation at a keyless hotel, SPG members are invited to opt-in to SPG Keyless and register their phone through the SPG App.

2. Approximately 24 hours before arrival, the guest receives his/her room number and Bluetooth key via the app.

3. Upon arrival at the hotel, the guest can completely bypass the front desk (where available) and go directly to his/her room.

4. Then, after ensuring his/her Bluetooth is enabled, the guest simply opens the SPG App, taps the smartphone on the door lock, waits for the green light and enters the room.

The service goes live today at three Starwood brands: Aloft, Element and The W.
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Apple announced on Tuesday that iOS 7 will be publicly available on September 18th. The revamped OS moves completely away from the realistic designs of the past six generations, dropping almost all “artificial shadows” (as Apple SVP Craig Federighi called them), gloss, and even button borders. Instead, the Jony Ive-inspired interface features an entirely rethought design language that focuses heavily on large icons, lightweight fonts, whitespace, transparency, and conservative use of color.

We previously took a look at what some of Apple’s own in-house apps could look like when redesigned for iOS 7. During Apple’s September 10th event, Federighi flashed up a slide displaying the upcoming iOS 7 updates for many third-party applications. None of the apps were labeled, but we’ve tracked down names for most of them.

The apps featured are:

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