SwitchEasy

Earlier in my reviewing career, I always tried to estimate the likely audience for products I tested: was an accessory likely to be universally appealing, somewhat popular, niche, or poorly received by virtually everyone? Many reviews (and reader comments) later, I learned there was at least a small audience for virtually anything, and conversely, that some people found reasons to dislike even the best-designed and best-reviewed products. I eventually concluded that there is no such thing as “universally appealing” or “universally bad” — just products for different audiences of different sizes.

SwitchEasy’s Blocks ($20) and Colors ($15) are as close to a test of my conclusion as anything I’ve covered so far for Apple’s $350-$17,000 Watches. Blocks lets you build your own Apple Watch dock from 92 plastic pieces that just so happen to be “compatible with Leading Manufacturer building blocks,” code for “works with Legos.” Colors is an inexpensive Apple Watch case designed to match three Apple Watch Sport bands. Toy-like in appearance, the designs are clearly not “universally appealing,” particularly for owners of expensive Apple Watches and Editions. But it’s possible that one or both of them may appeal to you, anyway…

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Every iPad since the original has had a SwitchEasy Canvas case, a series of folio designs that hit their apex back in 2013 with an uber-protective version for the original iPad mini. The formula’s always the same: a canvas lid and mostly canvas back, plus a plastic iPad-holding shell and a fabric lining. SwitchEasy always tosses in some goodies to sweeten the package, too, including screen film and a cleaning cloth. There aren’t many surprises, but a Canvas case is always a good case.

Arriving at a time when iPad Air 2 cases are still scarce, Canvas for iPad Air 2 ($50) doesn’t stray far from the formula. With an MSRP nearly $30 lower than Apple’s $79 iPad Air 2 Smart Case, it’s available in three color options, each with the standard three materials, and does a nice job of protecting Apple’s latest tablet. Read on for additional photos and details.

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