TBWA

Apple agreed to acquire Beats for several reasons: for the streaming music service, for the headphones, for the speakers, and to bring Dr. Dre and Jimmy Iovine into the Cupertino fold. But the New York Post believes that Apple is seeking help from the Beats team for another important area of the Apple business: advertising. It’s no secret in the technology and advertising world that Apple could not be anymore displeased with the services as of late from longtime ad partner TBWA, and unnamed ad agency executives are said to believe that the Beats team could improve Apple’s ads:

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Image via Bloomberg

Bloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple called it) manages to come in at a close third. The data doesn’t include the company’s latest ad, “Parenthood…”

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[youtube=http://www.youtube.com/watch?v=xTjejvnBJfU]

Apple’s latest TV ad for iPhone 5s

Following a report earlier this month that claimed Apple is in the process of moving its TV advertising in-house as it loosens ties with long-time partner TBWA. Today, AdAge adds more to the story noting Apple has been aggressively hiring from other ad agencies as well as “pitting TBWA/MAL against this internal agency with “jump balls” to mine the best creative ideas.” 
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