More on Apple’s in-house ad efforts, plans to grow team to 1,000 employees
[youtube=http://www.youtube.com/watch?v=xTjejvnBJfU]
Apple’s latest TV ad for iPhone 5s
Following a report earlier this month that claimed Apple is in the process of moving its TV advertising in-house as it loosens ties with long-time partner TBWA. Today, AdAge adds more to the story noting Apple has been aggressively hiring from other ad agencies as well as “pitting TBWA/MAL against this internal agency with “jump balls” to mine the best creative ideas.”
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