Report: Apple forcing contract manufacturer Pegatron to choose sides, give up Asustek Zenbook orders
The high-profile Apple business with Asian contract manufacturer Pegatron Technology is facing scrutiny as the iPhone-maker is reportedly exercising its supply chain influence by asking Pegatron to drop new Ultrabook orders from Asustek or else it will lose orders for iOS devices. According to today’s article in Chinese-language Commercial Times, the similarities between Apple’s MacBook Air and Asustek’s Zenbook (released last year) instigated the Cupertino, Calif.-based firm to demand that Pegatron choose sides. As you know, the unique unibody metal enclosure of Apple’s notebooks is manufactured by Catcher Technology.
Pegatron currently assembles Asustek’s ultra-thin Zenbook family, but it will stop doing so by the end of March. As a result, Asustek will have to outsource the Zenbooks to either Compal Electronics or Wistron. Pegatron only recently landed iPhone orders and is hoping to assemble iPads, too. The Japanese blog Macotakara reported last month that Pegatron and Foxconn began assembly of iPad 3 for an early-March launch.
Even though the initial batch of Ultrabooks largely disappointed, upcoming models are looking to close the gap with lower prices and a unibody construction. Chinese-language Apple Daily reported in January (via DigiTimes) that Pegatron landed orders for at least five Ultrabooks by second-tier brands set to ship in April or May. One tiny interesting bit: Pegatron is an Asustek spin-off that happens to make Ultrabooks for other vendors, too.
Apple’s MacBook Air (left) and Asustek’s Zenbook (right). Image vie Ecoustics.com
CES 2012: Intel fakes ‘live’ Ultrabook demo, mulls massive advertising campaign to push MacBook Air-killers [UPDATE 2x]
UPDATE 1: As several commenters pointed out, it’s probably meant as a gag as Intel executive at one point joked about driving one handed and then without hands at all. The distinction remains unclear though due to audio not being clear enough. Nevertheless, the question remains: Why run the thing through backstage and not give a real-life demo?
UPDATE 2: Acknowledging “the confusion”, the publication followed-up with hands-on video showing F1 2011 running in real-time on the exact same system that Mooley Eden had been using to run the pre-recorded VLC video demo. Find it included at the article bottom, below the fold.
It looks like chip giant Intel has gone too far by attempting to have prospective buyers sold on Ultrabooks. Bright Side of News* editor Anshel Sag caught Intel’s Mooley Eden cheating during yesterday’s press conference at the CES show in Las Vegas. Mooley can be seen in the below video fake-driving a commonplace racing game by Codemasters called F1 2011.
In reality —and you can see it briefly at the beginning of the clip— he simply played back a video file using VLC media player and proceeded to fool the audience into believing they were witnessing a live demonstration of the graphical capabilities of the Ivy Bridge platform that powers forthcoming Ultrabook notebooks.
This prompted the author to dub the unbelievable move a display as “a gross distrust of their own demo.” Intel promised a massive advertising campaign to help push MacBook Air-like notebooks that have been struggling to steal the limelight of Apple’s machine.