Earlier this week, Apple stated that it would be nearly impossible for it to access the data on a passcode-locked iOS device running iOS 8 or later. The company also noted, however, that even if it were possible, it would not feel comfortable doing so as to not tarnish the trust it shares with its customers. The Department of Justice has now dismissed that argument, saying that Apple should be required to unlock encrypted data because iOS is “licensed, not sold” to customers (via DailyDot).
Apple removing hundreds of App Store apps as advertising SDK found to collect sensitive user data via private APIs
Code analytics platform SourceDNA has found hundreds of apps on the App Store that used private APIs to collect private user data, like email addresses and device identifiers, slipping under Apple’s radar in the approval process. The code got into these apps through the inclusion of a mischievous third-party advertising SDK, which secretly stored this data and sent it off to its own servers.
Apple has now verified the SourceDNA report and is removing all of the apps that included the advertising SDK from the store, as using private API calls is a breach of App Review Guidelines. Apple has also patched its approval processes to prevent any more apps that use this technique to make it onto the App Store.
The post goes on to clarify exactly why Spotify is requesting each new type of data and for what it will be used. While most of the data is being used to personalize the listening experience for users, the caveat is that it does reserve the right to share data with advertisers, rights holders, and mobile networks:
But how does that compare to other music services? Wired put together a good breakdown of exactly what user data competing music services reserve the right to access via their privacy policies. The majority of the services all request similar data, although a few differ on accessing contacts and media files and sharing with third-parties, while others don’t have much disclosure regarding location tracking.
Drawbridge is a relatively new company which helps marketers track user data across multiple mobile devices like smartphones and tablets. He joined as COO to help expand the tracking technology to new areas like offering the ability for retailers to show the same online shopping cart to a single customer across multiple devices.
What’s interesting about this move is Crawford’s comments about Apple’s way of doing ads. Going back to those thoughts shared by Tim Cook about not being in the business of harvesting user data for profit, and looking at what Drawbridge does, it’s quite a startling contrast between the two.