Verifone will be among the first to enable its NFC terminals to support Apple Pay’s upcoming support for customer loyalty cards, the company announced today.
As part of its WWDC announcements on Monday, Apple said that it would soon enable loyalty cards in Apple Pay as it renames the iOS Passbook app “Wallet” to better reflect the addition of payment services since its launch. But before that happens, payment terminal manufacturers will have to flip the switch on support for loyalty cards through their NFC terminals. One of the first companies to do that will be Verifone, one of the leaders in making NFC terminals.
The company announced today that it will enable support for loyalty cards on its MX 915 and MX 925 terminals, allowing six national and global retailers to start accepting loyalty transitions and redeeming rewards through Apple Pay.
Verifone’s new future-proof NFC terminal supports all mobile payment platforms & devices, including Apple Pay
While an increasing number of retailers are adopting smartphones and tablets as mobile payment terminals, the deployment process can often prove to be expensive and time consuming as the sizes and form factors of devices continue to change. Leading NFC terminal maker Verifone aims to solve that problem, announcing today a new mPOS terminal that supports all mobile payment platforms and devices.
Verifone’s upcoming PAYware Mobile e355 should be an extremely valuable option for retailers looking to deploy a mobile POS system without being locked into a single ecosystem. PAYware Mobile e355 is designed to work with multiple device sizes and form factors, meaning that retailers won’t have to constantly upgrade their hardware when next-generation iPhones or Android-based smartphones are released.
If you’ve ever made a contactless credit card payment in a retail store, you’ve likely run into a VeriFone NFC-terminal: recent estimates put it at approximately 60% global market share for EMV payment terminals, for example. Today, the company is launching a new campaign along with payment processing company Vantiv that encourages Verifone’s massive network of clients to upgrade their terminals and get ready for Apple Pay:
With the next-generation iPhone likely to dabble in the mobile payments arena, it is important for Apple to know there is a new sheriff in town.
Electronic Transactions Association CEO Jason Oxman announced the newly formed Mobile Payments Committee in an interview with VentureBeat this morning, where he explained the committee boasts representation from the four leading U.S. carriers.
AT&T, Verizon, Sprint, and T-Mobile have apparently united to grapple with mobile payments, and it appears Google, PayPal, ISIS, VeriFone, and Intuit are also members, while Verizon Executive Director of Federal Relations Jackie Moran serves as the group’s chair.
Go to 9to5Google for more information on the committee’s purpose.